The annual Dubai Shopping Festival (DSF) has emerged as a mega tourist event in Dubai since its start in the year 1996. The inaugural DSF attracted around 1.6 million shopping crazy crowd from across the world with the number of shoppers increasing to over 3.35 million in 2009, spending a staggering 9.8 billion Dirhams, making Dubai Shopping Festival the leading shopping event in the world.

Tourists can enjoy tax free shopping as well as heavy discounts during this 32-day event on a wide range of items including jewelry, cars, perfumes, textiles, handicrafts and electronics items as shops and malls try to outdo each other in sales. DSF is also known for its colorful events ranging from Jazz to cartoon shows and circus to dance shows offering wholesome family entertainment.

The three Dusit hotels participating in the ‘Tale of Three Hotels’ Shopping Promotion are:

Dusit Thani Dubai – an iconic 5 star hotel that captures the essence of Thailand in the vibrant centre of Dubai’s Business District. In the heart of the commercial district with easy access to business and leisure pursuits, this luxury hotel is located a few minutes from the World Trade Center, Dubai’s International Convention Center, Dubai International Financial Center, Burj Dubai, Dubai Mall and is a short drive to Dubai’s International Airport and major shopping malls. The Dubai Metro Financial Center Station is a short 5 minute walk from the hotel.

Dusit Princess City Centre offers 120 elegantly appointed rooms and suites, exquisite comfort with impeccable service and modern conveniences specially designed to provide an experience of uniquely Thai traditions. Situated in Deira, Dusit Princess City Centre is ideally located minutes away from Dubai International Airport, and a short walk from Deira City Centre Mall and Deira Metro station.
Pearl Coast Premier Hotel Apartments are luxuriously and fully furnished, spacious, serviced hotel apartments providing all the facilities and amenities required for short or long stays. Situated directly behind Mall of the Emirates, the Mall of the Emirates metro station is located in the Mall.
The common denominators between the three hotels are:

Common package with three distinct price ranges and service offerings
All three hotels are located within 5 minutes of a metro station, linking them to each other, the city’s shopping malls and the international airport
All three offer Thai hospitality – unique in the Middle East

The 2-day package consists of:

Accommodation in a double room for two people for two nights
Breakfast Daily
2-day metro passes for two people
Complimentary internet access (Dusit Thani Dubai only)
Complimentary shuttle services to Dubai Mall (Dusit Thani Dubai only)
Upgrade subject to availability (Dusit Thani Dubai only)
Service charges and government taxes
10% discount on Food & Beverages: not in conjunction with other promotions
Complimentary Airport pick-up and drop off
Bottle of mineral water provided in room and replenished on daily basis
10% discount on laundry services
Complimentary extra bed (01) provided on room only basis, subject to availability

For Dusit Thani Dubai, Tale of Three Hotel Shopping Extravaganza starts at AED 898 per person
For Dusit Princess City Centre AED 660 per person
For Pearl Coast Premier Hotel Apartments AED 480 per person

Reservations should be made via www.dusit.com or directly with the individual property.

Alternatively, visit www.dusit.com for the Click It’s Magic promotion valid until 28 February 2011.

The New Year’s party is priced at Dhs395 per person, and includes a lavish Vegas-style dinner buffet as well as all house beverages until midnight.

The evening will feature an assortment of Las Vegas-style entertainment such as Vegas show girls and table magicians as well as a host of wheel of fortune prizes. Josh Anderson will be on the decks playing a selection of classic hits ranging from the 70’s to today.

For families or those looking for a more intimate dining experience, Wafi will also have a wonderful array of New Year’s dinners available in Carter’s, Mahi Mahi, Medzo, Thai Chi, Asha’s, and Seville’s. The various dinners will be available at the same price, but each venue will have a unique theme based on its cuisine.

“The best part of the evening is that all guests dining at any of the mentioned Wafi venues for New Year’s Eve will receive complimentary entrance to join the Las Vegas party too!” said Rachel Matthews, Assistant General Manager of Wafi Restaurants.

“Whatever your preference, it’s going to be a night to remember, so get your party outfits ready and join us on the red carpet at Wafi for the best New Year’s party in town!”

For further details and reservations, please contact Teodora Slavova on 04 324-4100, or visit www.wafirestaurants.com.

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Commenting on the campaign, Abdul Baset Al Janahi, Board member and CEO of Aswaaq, said:

“Aswaaq is renowned for providing everything a customer could want within easy reach of his/her home. Whilst we have very competitive prices all year round we are pleased to announce that this Ramadan we will have further reductions on more than 150 products. As Ramadan is a time for giving and sharing we look forward to serving existing customers as well as welcoming new customers, all of whom can benefit from our wide range of discounts.”

In addition to a wide range of promotions, Aswaaq will also be offering a 20% discount on selected items for WAFA card holders, providing free delivery service for local neighborhoods residents until 26th August, including a range of new dishes at its stores. The ideas for the Ramadan promotions and activities stemmed in part due to the evaluation of customer recommendations and feedback forms.

“We have some great discounts and offers for all the family. For a more authentic and traditional shopping experience, our customers will also be able to buy a selection of homemade traditional dishes, all of which will be made by Emirati women. This will include foods such as Lgimat and Rgag bread,” said Mr. Affan Al Khoori, Director of Merchandise.

Most recently aswaaq has organizing a Ramadan Awareness program for non-Muslim employees to enlighten them more about the importance and holiness of the Holy month to all Muslims.

“Our new range of dishes at the bakery will be available solely during Ramadan. These products, like every other product at aswaaq, are of the highest quality. Not only do they comply with our stringent food and safety procedures but they are also competitively priced, making them affordable snacks for all the family,” said Ebtesam Al Khajah, Food Hygiene Manager.

Other Ramadan promotions and activities include; sending food parcels, including dates, fruites and juices to neighboring villas every day in each Aswaaq community in the holy month, distributing dates, laban and water at the time of Iftar in Aswaaq branches and delivering fruits and sweets to nearby mosques.

Aswaaq community centers are also organizing a variety of activities throughout Ramadan; stories for young children, poetry nights, a coloring event for kids at the aswaaq kids corner, iftar for senior citizens, one iftar for all aswaaq employees per branch and iftar meals sent to staff accommodation once a week. There will also be great offers with 20% on the following days; butchery items on August 19th, fish items and homemade bakery Items (excluding Sufouh) on August 20th and fruit and vegetables on August 21st.

Opening hours for Aswaaq during Ramadan are from 7.30 a.m. till 1 a.m. during the week and 7.30 a.m. to 2 a.m. at the week-end.