The MOU signed with the Defense Services Marketing Council, will enable Clarion Events Middle East to target a concise and specific group of delegates and companies in the region to participate at the relevant defense events including the upcoming Maritime Security and Surveillance Conference.

Joanna Edwards, Portfolio Director, Clarion Events Middle East, said: “Our main objective is to establish a portfolio of specialist, high-profile events that deliver real value to our military and industry partners across the region. The Defense Services Marketing Council has strong relationships with influential individuals and organizations in the Defense industry, which will bring strength to our conferences and exhibitions. We would also like to announce that the Defense Services Marketing Council is an event partner for the Maritime Security and Surveillance Conference. This strategic partnership enables us to provide the ideal networking and business platform for those interested in these sectors to learn about the latest technologies and strategies that are being used in the industry today.”

The signing of the MOU also announces Clarion Events Middle East’s membership with the Defense Services Marketing Council. The membership will allow Clarion Events Middle East to attend monthly gatherings hosted by other members and even host an event of their own, exploring best practices and critical issues, as well as sharing intelligence on best customers and market trends.

Matthew Cochran, Founder & Chairman, Defense Services Marketing Council, said: “We are very pleased to have signed this deal with Clarion Events Middle East to benefit our members with a key partner that organizes more than 200 events annually across the globe in high-value difficult-to-reach markets. The Defense Services Marketing Council remains dedicated to our proven direct working-group approach we have spearheaded between international defense related companies that are interested in exploring best practices, critical issues, and sharing intelligence.

“We are finding new ways to offer specialized services and solutions for our members and associates to include our newly launched DTV for Defense, Aerospace and Security related Photography, TV & Film solutions in the Middle East. We continue to capture value a variety of ways including enhanced links with the Middle East Global Private Equity & Venture Capital markets, access to new technologies and industrial participation related opportunities. We will work closely with our newest partners, Clarion Events Middle East, to identify and exploit opportunities of mutual benefit.”

The Maritime Security and Surveillance conference will address a variety of issues that focus on strategies to maximize coastal security, battling piracy, enhancing Maritime Domain Awareness (MDA), improving harbor and port security by driving multilateral cooperation and capacity building based procurement.

Held at the Armed Forces Officers Club and Hotel in Abu Dhabi, UAE, the Maritime Security and Surveillance conference will take place from 29 – 31 January, 2012.

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Clarion Events Middle East
Clarion Events Middle East, a Clarion Events company, has grown into a highly successful business with offices in both Abu Dhabi and Dubai. In 2009, over 800,000 targeted people visited their 200 exhibitions, conferences and seated events across Britain, Europe, North and South America, Africa, Middle East and Asia.

The business-to-business and business-to-consumer, serve 15 different market sectors that include; Defense, Energy, Construction, Retail, Leisure, Entertainment, Finance and Life Sciences.

Clarion Events employs over 400 people in twelve offices: UK (London Earls Court Exhibition Centre, and Birmingham NEC); Germany (Bielefeld); The Netherlands (Maarsen); South Africa (Cape Town); USA (Connecticut and Reno): Brazil (Sao Paulo); United Arab Emirates (Abu Dhabi and Dubai); Singapore and Turkey.

More information on www.clarioneventsmiddleeast.com

Defense Services Marketing Council

The Defense Services Marketing Council is an exclusive, “by invitation only” collaborative organization of business development, public relations and marketing executives who represent Defense, Security & Aerospace related companies and service providers seeking to do business in the Middle East region.

The Council serves primarily as a working-group catalyst in bringing the smartest, most imaginative marketers of the local, regional and global products and services companies together on an ongoing monthly basis to explore best practices and critical issues, and share intelligence on best customers and market trends.

In addition, through the “incubation” of innovative marketing alliances and partnerships across all the Member and Associate related companies, the Council will help its participants to grow revenue and cultivate referrals from and loyalty of best customers.

Each of the Council’s monthly gatherings have an individual company host an event that could range from the simplistic board room lunch with a capabilities presentation to other more in-depth events including moderated panel discussions featuring experts in the Defense arena, Think Tanks, Executive Round tables, CEO Breakfasts, and other events.

More information on www.defenseservicesmarketingcouncil.com

For media inquiries, please contact:

Clarion Events Middle East

Joanna Edwards
Portfolio Director
Joanna@clarioneventsme.com
Tel: + 971 44356101

Defense Services Marketing Council

info@defenseservicesmarketingcouncil.com

The Public Relations Company

Kay Braganza
Consultant
kay.braganza@tprc.ae
Tel: +971 50 7681684

Dubai: 9 December, 2009 – The Mohammed bin Rashid Al Maktoum Foundation (MBRF) today announced it has signed a memorandum of understanding (MoU) with the American University in Dubai (AUD) to offer an annual grant for the Mohammed bin Rashid School for Communication (MBRSC).
The agreement was signed by Adel Al Shared, Vice-Chairman and Managing Director of the Mohammed bin Rashid Al Maktoum Foundation, and Elias Bou Saab, Executive Vice-President of the American University in Dubai.
According to the MoU, the MBRF grant will provide scholarships to selected students who will attend the School and graduate with abachelor’s degree in Communication and Information Studies. In this regard, MBRSC will recruit a balanced mix of Arab nationals to benefit from this scholarship programme.
Adel Al Shared said: “The MoU will help students at the Mohammed bin Rashid School for Communication to realize the Foundation’s goal of developing future Arab leaders through encouraging academic excellence in the most talented and promising students from the Arab world.
“The Foundation and AUD will co-operate on the scholarship’s implementation procedures to educate a new generation of leaders and drive the region’s media sector into a new era.”

Commenting on the newly established relation with the Foundation, Elias Bou Saab said: “today marks a new chapter in the success story of the Mohammed bin Rashid School for Communication, launched with the special directives and support of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, Ruler of Dubai. We have been working relentlessly for the past couple of years on developing a leading Communication Program with the assistance of the University of Southern California and Communication Experts from the Arab world, paving the way for the School to become a beacon in its field by graduating practitioners and scholars who are better prepared to work in twenty-first century media”.
Ali Jaber, Dean of the Mohammed bin Rashid School for Communication, said: ” “The signing of this grant agreement brings the Mohammed bin Rashid School for Communication closer to becoming the foremost educational institution in the region providing world-class communication education with emphasis on writing in the Arabic language. This has never been done before, and we are proud to be pioneers in this regard”.
Dean Jaber added that the School now has an enrollement of 134 students from different Arab and International countries.
AUD will be responsible for selecting students eligible for the scholarships based on pre-set criteria and academic merit. The MoU will also enable the Foundation to provide Arab students with an opportunity to acquire quality education in an environment that fosters academic and personal excellence.
The Mohammed bin Rashid Al Maktoum Foundation is a non-profit organisation that aims to offer development opportunities through investing in resources that can build knowledge skills in the region, especially through education. With a US$10 billion endowment, the Foundation seeks to finance several projects and programmes that contribute to the creation of knowledge-based societies in the Arab world.

Under the MOU, the two will co-operate on the staging of workshops and seminars for Abu Dhabi industry stakeholders and will share best-practice procedures and research capabilities.

“The Asian and Chinese markets are increasing important to us particularly as the UAE now has the key Approved Destination Status from the Chinese authorities which allows its main operators to proceed with group bookings to this country. Over the past year we have laid the promotional infrastructure to penetrate China’s outbound sector with the opening of three ADTA offices within the People’s Republic and successful showings at its leading travel and business tourism shows.

“The needs of the Asian traveller are specific and must be addressed if we are to reach our potential in attracting this segment and we want to ensure that all within the destination are better equipped to fulfil these exacting requirements,” said His Excellency Mubarak Al Muhairi, Director General, ADTA.

“HKPU is one of Asia’s leading hospitality education institutes and in it we have a partner with the relevant experience and pedigree to assist us in meeting our goals throughout the region. This MOU marks another major step forward in ADTA’s advancing professional development programme which is aimed at delivering an industry of distinction serving a destination of distinction.”

The educational strategies, which also include custom-made executive development programmes for the ADTA’s own management and employees, will be formulated with HKPU’s School of Hospitality and Tourism Management which provides education up to doctorate level.

“This MOU demonstrates Abu Dhabi’s confidence in our ability to deliver to exacting standards and we intend to respond by living up to the authority’s highest expectations,” said Professor Kaye Chon, Chair Professor and Director, HKPU.

“Abu Dhabi has all the right qualifications for resonating well with the Asian traveller – the natural assets, cultural attractions, quality accommodation and, above all, reputation for safety – it is now a question of knowing how to fine tune the product offering to this target segment and ensuring message dissemination reaches the influential decision-makers.”

ADTA’s China campaign began just over a year ago and was rewarded recently by the authority being voted in the influential Travel Weekly China magazine as having produced ‘Best Destination Marketing’ for 2009.

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The MoU, which was signed on the sidelines of Jordan-Italian Business Forum held in Milan recently, stipulates that both sides provide training opportunities for their respective members, arrange visits of trade missions and organize trade fairs and promotion campaigns in order to proximate industrialists and investors in Jordan and Italy.

QRCE’s Executive Director Mohammad Khawaja, who signed the agreement on behalf of the Jordanian side, said the MoU underlines the importance of efforts planned by both sides to contribute to better trade ties among members of the two organizations.

He added: “This agreement falls within the vision of His Majesty King Abdullah to boost Jordan’s status on the advanced world’s ICT map”.

Khawaja indicated that through cooperation with Assintel and Milan Chamber of Commerce, QRCE seeks to connect Jordanian startups and SMEs with their Italian counterparts with a view to create joint business opportunities that benefit both sides, which, he said, emphasized the importance of investment promotion within the proper technical frameworks and periodic exchange of literature on relevant laws and regulations in force in both countries.

He noted that among the deal’s provisions is one stipulating that “both parties shall organize meetings whenever deemed necessary in order to discuss matters of mutual interest and to prepare programs for future activities”.

Participating in the business forum, QRCE representatives made a presentation offering the center’s expertise in the field of Trizmatic innovation programs, highlighting the role these programs can play in boosting initiatives and employ it in the organization and management of Italian companies.

The center has previously taken part in a variety of such events in Italy, where participants were acquainted with QRCE’s support of entrepreneurship at the local and international levels.

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About Queen Rania Center for Entrepreneurship:
The QRCE is a non-profit, non-governmental organization established in October 2004 and is now a complement of El Hassan Science City. The center’s mission is to support economic development through offering a package of services to promote excellence and market technology. The centre particularly targets college students, researchers, inventors and initiators to enhance and build their personal capacities. QRCE offers this group consultation and works to develop their sense of excellence and initiative through a set of programs including Queen Rania National Entrepreneurship Excellence Competition, Technology Commercialization Program, Connect Jordan and Princess Sumaya University for Technology’s Entrepreneurship Society (DART).

For more information please call:
PR Launchers / Tel: 0096265691861 – Fax: 0096265691863
Email: info@PRLaunchers.com – Web: www.PRLaunchers.com