“ETISALAT is a master brand, a brand that all “ look up to”. As an Iconic Brand, Etisalat is a role model for many to Emulate. With its polices that are relevant to the current needs of the market, Etisalat is a choice at all times of Economic happenings. Etisalat’s Human Resources polices are most Innovative & Inspire confidence amongst Employees to contribute value. Etisalat HR is built in to fabric of the business. Commented Mr. Phil Knight Global Chairman , Best Employer Brand Awards

Etisalat has expanded its Asian footprint significantly over the past years has launched services under Etisalat brand in Asian markets like Sri Lanka and Afghanistan and exists in India under Etisalat DB. Overall Etisalat has more than 100 million subscribers spread across 18 countries in the Middle East, Africa and Asia covering 2 billion people.

Etisalat is meeting the branding challenge by working across a diverse array of cultures, languages, religions and competitor landscapes. Importantly Etisalat believes strongly in the role of its employees and believes that creating the right company culture provides customer service excellence. That has been the focus in HR and Branding teams as Etisalat is steadily establishing itself as a global brand.

Etisalat is committed to equip its staff through its Educational arm Etisalat Academy with the latest skills and knowledge to help them achieve their personal objectives and enjoy a fulfilling career. Etisalat Academy is the region’s leading provider of business skills, leadership and government development, telecommunications and IT training, with the capacity to train more than 1,500 professionals per day. The Dubai based academy campus boasts an auditorium, sixty training rooms, and overnight accommodation for 260 people.

Etisalat has developed many training and development programs that last for one and two years. Additionally, Etisalat organizes training programs for more than 6000 of its employees at its Academy on top of external training courses.

As one of the largest national companies, Etisalat provides UAE nationals with special opportunities, facilities and training. Etisalat trains and recruits a large number of UAE nationals every year and today, more than 35% of Etisalat employees are from the UAE – of the total Etisalat staff count. Over 50% of higher management positions constitute the UAE nationals. Amongst Etisalat’s senior management team, over 90% originate from the United Arab Emirates.” he added.

For media enquiries, please contact:

Saeed Albadi, Senior manager Media Relations

Tel: 02 6182173

Fax: 02 6334448
PRD@etisalat.ae

Etisalat’s Board today declared an interim dividend of Fils 25 per share for the first half of 2010.

Etisalat recorded Net Profits of Dh 3.9bn for the first half of the year 2010 and revenues of Dh 16 billion.
For media enquiries, please contact:

Saeed Albadi,

Senior manager Media Relations

Tel: 02 6182173
Fax: 02 6334448
PRD@etisalat.ae

Etisalat today announced its consolidated financial results for the first six months of the year 2010, Growth of 2% in Etisalat net consolidated revenues to reach AED 16 billion compared to AED 15.7 billion recorded during the same period in 2009. Etisalat recorded net profit of AED 3.9. billion for the group compared to AED 4.6 billion recorded during the same period in 2009.

Net assets also increased by 2.5% to reach AED 41.4 billion compared to AED 40.4 billion recorded last year. Earnings per share have reached AED 0.49 during the first half of year 2010.

In the second quarter, Etisalat’s Net Revenues were AED 8.1 billion and Net Profits were AED 1.9 billion compared to AED 8.1 billion and AED 2.4 billion in the same period last year.

Etisalat has 7.8 million mobile subscribers in the UAE, 1.28 million fixed-line subscribers and 1.39 million Internet subscribers at the end of the first half.

Commenting on these results, Mohammad Omran, Chairman of Etisalat, said: “Etisalat has followed a powerful strategy to offset the potential impact of today’s global economic conditions which continue to effect the results of companies around the world. We have seized opportunities to stand strong and have faced all the challenges and continue to achieve exceptional results.”

“The international markets have seen a great deal of fluctuation, but in spite of this we have been able to deal with this situation through a practical strategy which is based on maximizing positives and reducing the negative impact as much as possible. Despite the unique circumstances that the global economy finds itself, we have received strong contributions from our international subsidiaries well in advance of the business plan. This encourages us to continue our international expansion worldwide.”

Nasser Bin Obood Al Falasi, Acting CEO for Etisalat, said: “Since 2005 Etisalat has followed a strategy that looks to diversify its income in the UAE. We have done this by launching new services to increase revenue and reducing our reliance on mobile. Most recently we have introduced the latest broadband services which are supported by our fiber-to-the-home network.”

“Etisalat has followed a strategy which is appropriate to the economic circumstances that we have faced. This involved achieving vertical growth in the minutes and activating the packages and offers which increase usage of broadband services. Additionally we launched new bundles and services based on the FTTH network such as the 50 fils international calls offer, increasing the availability and capacities of Internet and TV services while providing added value and innovation to our customer service channels.”

For media enquiries, please contact:

Saeed Albadi,

Senior manager Media Relations
Tel: 02 6182173
Fax: 02 6334448
PRD@etisalat.ae

Etisalat today received approval for two Arabic-language Internet domain names – .emarat (in Arabic script). These are http:// اتصالات.امارات and

http:// مؤسسة-الامارات-للاتصالات.امارات

. Etisalat’s announcement of a full Arabic Internet presence highlights its commitment to the UAE national identity through support of the Arabic language.

“The Arabic language is one of the cornerstones of our national identity and we are proud to register our domain name in Arabic,” said Nasser bin Obood Al Falasi, Acting Chief Executive Officer at Etisalat. “As the largest company in the UAE and one of the nation’s most important corporate ambassadors to international markets, having our domain in Arabic not only reinforces our proud position as a UAE company, but supports our international expansion into other Arab countries.”

Dot emarat was approved by the Internet Corporation for Assigned Names and Numbers (ICANN) making the UAE one of the first four countries in the history of the Internet to secure an internationalized top level domain name.

The new launched domain name will allow people whose primary language script is Arabic, to access websites entirely with Arabic characters.

Etisalat operates in 18 countries across Asia, Africa and the Middle East. It has over 107m customers in these markets, whose population now exceeds 2bn.

# ENDS #
For media enquiries, please contact:

Saeed Albadi, Senior Manager Media Relations
Tel: 02 6182173
Fax: 02 6334448 PRD@etisalat.ae

Mikheil Saakashvili, the President of Georgia was received by Dr Ahmed al Jarwan, General Manager of Etisalat Real Estate its new Al Kifaf building in Dubai.

Ahmed al Jarwan welcomed the Geograin president and his delegation and said: “We are happy to welcome Mikheil Saakashvili. This meeting is a real opportunity to present the vision and ideas of Etisalat and how the company is developing. We are also able to discuss the major developments within the telecommunications sector inside the UAE.”

President Mikheil Saakashvili said: “We are grateful for this meeting to see the latest technology that Etisalat is providing in the UAE. We are delighted for the opportunity to discuss the latest technology with one of the largest operator groups in the world. Etisalat’s world class infrastructure and services offered in the UAE are well known to us, as are its aggressive and successful international strategy.”

Etisalat is now working in 18 countries in the Middle East, Asia and Africa and offers services to more than 107 million subscribers out of a total population of nearly 2bn.

# ENDS #

For media enquiries, please contact:
Saeed Albadi,

Senior Manager Media Relations

Tel: 02 6182173
Fax: 02 6334448
PRD@etisalat.ae

Mobily will benefit from Etisalat Vast Experience
Company has 70% market share of of all wireless subscriptions
36% of all broadband connections in the Kingdom.

Etisalat chairman Mohammad Omran said the new strategy of Mobily for the next five years aims at strengthening, “Mobily” leadership in broadband services and applications, as a pioneer in this technology in the Middle East, in line with global trends in mobile communications.

“The New strategy will focus on the integration of communication services or what is referred to GED “Growth Efficiency Differentiation “, stressing that Etisalat will utilize its know -how and experience to give Mobliy its utmost support in this regard:” said Mohammad Omran in his address during Mobily’s “WE CARE” event .

Omran described mobily as one of the most successful investments for the group, commending the professionalism of Mobily’s executive management and its vision that resulted in achieving significant growth for the company with net income of more than three billion Saudi Riyals in 2009.

Mobily successfully completed trials for the coming upgrade of its state of the art evolved high speed packet access (HSPA+) network testing speeds of 42 megabits per second (Mbps). The 42 Mbps speed, expected to be rolled out in major cities in the interim, will be the first major speed upgrade since Mobily became the first operator in the region to launch HSPA+ towards the end of 2009 at speeds of 21 Mbps, and closed the year with one million customers subscribed to its high-usage bundles, and an overall customer base 18.2 million. Mobily’s state of the art High Speed Packet Access (HSPA) network now covers 90% of all populated areas in the Kingdom, representing 414 cities, regions and areas ; almost giving anyone who needs Internet mobile broadband always-on connectivity.

Mobily’s HSPA network has given a much needed boost to household Internet usage in the Kingdom with household penetration rates more than doubling from around 14% for end of 2008 results to 32% for yearend 2009, according to the Communications and Information Regulatory Commission’s annual report.

According to the same report out of 1.41 million wireless broadband subscriptions, one million were on Mobily’s network, giving the company a market share of 70% market of all wireless subscriptions and 36% of all broadband connections in the Kingdom.

Mobily was the first Saudi operator to launch BlackBerry platform to businesses at the end of 2006, and was also the first Saudi operator to bring BlackBerry Internet Service to the masses in mid-2007. The company was was also the first Saudi operator to launch Apple iPhone 3G in February 2009.

In conclusion, Mohammad Omran commended the efforts of the Saudi government in developing the telecommunication. He also highlighted the strong performance of Mobily of which Etisalat owns 27%.

For media enquiries, please contact:
Iyad Al Zou’bi,

Senior Manager,

International Media Relations, Etisalat

Tel: 02 6182622

Mobile: 0506123568

ialzoubi@etisalat.ae

- Omran: We have won in Egypt

- Al Abdouli: We faced big challenges and our success exceeds all expectations

- Etisalat has been aligned with the customer’s needs and has won the trust of

millions of people and achieved highest growth rate in the history of mobile

market in the Middle East.

Etisalat Misr’s customer base reached 14 million within three years of starting its operations in a very competitive market like Egypt. Etisalat launched Etisalat Misr in May 2007 making it the first company to offer 3G services in the country. Since then, the Egyptian telecommunications market has changed with a huge number of new services and lower prices being offered, driven by fierce competition from which the customer has greatly benefited. Etisalat Misr was the only company to deliver new mobile and internet services making it a major driving force for technology development in the market

Commenting on this new milestone, Mohammad Omran, Chairman of Etisalat said: “Etisalat’s international journey started in 2004. Entry into markets such as Egypt was part of our international strategy and we made a commitment to win in Egypt. We were confident of our success in the Egyptian market for many reasons including the attractive investment environment, the population size and the nature of the telecommunication sector. We planned our entry into Egypt carefully to achieve the ultimate benefit for all stakeholders including the people of Egypt. The company’s achievements exceeded all expectations in terms of subscription rates and what was targeted in the bid conditions and feasibility studies in terms of network coverage. I can confirm that we have achieved during the first two years what was planned to be achieved in 5 years, and by the end of the third year the number of our subscribers exceeded 14 million”

“As the case in all our international operations, immediately after winning the license we started expanding the first stages for network readiness benefiting from our previous experience in Saudi Arabia and the UAE. We covered Egyptian cities in a way that exceeded the license conditions helping us to achieve the accolade of fastest commercial launch in the region.” Omran commented.

“We built a state of the art network and started working in a very limited time. This was highly praised on both local and international levels. Our investment in the network has reached LE 8 billion till date, and we expect that we will invest LE 8 billion more in the coming three years as networks expansion is a priority for the company.” Etisalat’s Chairman added.

“Etisalat’s strategy is to develop a significant international footprint and to benefit from economies of scale. This will serve for the future and provide satisfying returns for our investors, of whom the UAE Government is the largest. However this desired growth cannot be achieved by having a presence in one market only and requires more operations and investments in markets that are open for growth and development. We have achieved what we were planning for so far and now we operate in 18 markets serving 107 million customers covering around 2 billion customers” He concluded.

Commenting on the operational level, Engineer Saleh Al Abdouli, CEO of Etisalat Misr said “When we started working in the Egyptian market, we faced big challenges and fierce competition from large providers who have been operating in this market for many years. Some thought that a third provider will not have a chance to compete and that the market was moving towards saturation. We had to build a new network which is different from other networks and can provide mobile 3.5G technology and completely new services that were not launched in the market before”.

“From day one we had to compete strongly and to provide new services and innovative systems which are different from what was already available in the market in order to attract customers to our network. We actually succeeded in standing apart through everything we offer and in providing our customers with new valued added services and new pricing systems. The market response to our effort was really great. Etisalat Misr achieved the highest growth rates in the history of the mobile market in Egypt.” Abdouli added.

Etisalat Misr developed the latest mobile network in Egypt based on the 3.5 G technology. The new technology allowed the provision of new unprecedented services including video calls, Mobile TV, wireless high speed internet. The company also provided unmatched capacities after it competed developing its entire network from HSPA to HSPA+ which provides capacity up to 21 Megabits Per Second (Mbps). With the completion of this achievement Etisalat Misr became the first company in Africa and the second in the Middle East coming after Etisalat UAE to make this offering.

The company succeeded in testing higher 42 mbps capacity for high speed wireless internet in Egypt and the region and the results of these tests were very satisfying. Through this technology Etisalat provided advanced services including the BlackBerry smart services. Etisalat also was the only company to provide video calls and technical visual support for people with special needs. These services were widely accepted and received the ITP Award for the most innovative non-voice service in 2009.

Etisalat Misr offered new subscription schemes. Calls and internet offers were totally aligned with the customer. It offered the lowest price for calls per minute, providing a price of 1 penny per minute for local calls. Etisalat was always the first to provide international roaming rates which is one pound for incoming calls. Etisalat also was the first operator to launch a flat rate for international calls LE 1.99 per minute, in addition to many other offers and services allowing Etisalat Misr to lead the market to unprecedented success. Now Etisalat is not only considered a strong competitor but also a proactive company in terms of launching services and offers for individuals and businesses.

Commenting on prices and offers, Al Abdouli said: “Etisalat was different from any other provider because its prices included the tax for the first time in Egypt – an unexpected surprise to the market and which was revealed only on the first day of its operations. Shortly after all other operators followed Etisalat’s steps in this offering.”

“We have full adherence to the market ethics and the competition, we are also committed to fair competition away from any unfair practices that could harm the market and the customer” Al Abdouli concluded.

Etisalat Misr has the widest and strongest coverage 3.5G in more than 80% of the county in addition to providing HSPA+ applications which offer high internet speeds to download and transfer data. The company was the only operator in Egypt to be awarded its own international gateway license. The company now provides special services and rates through its special gateway. Etisalat Misr also acquired EgyNet and Nile Online to provide fixed internet services, this step comes in line with the company’s commitment to provide comprehensive services for its customers. This way Etisalat’s customers will have the opportunity to reach high quality internet services promptly anytime and anywhere.

For media enquiries, please contact:
Iyad Al Zoubi, SM international Media Relations

00971506123568

0097126182622

E-mail ialzoubi@etisalat.ae

Amman, Jordan , Monday, June 2010 [ME NewsWire]:

Etisalat’s Chairman, Mohammed Omran, today addressed the 7th Annual Media and Telecommunications Convergence Conference reiterating the importance of partnerships between content developers and telecom companies, highlighting the challenge faced by telecommunications companies in the transition from being mere connectivity providers to smart operators offering value-added solutions that enhance their customers’ lifestyles, such as mobile payment, IPTV, mobile TV with a special focus on local content development.

Omran went on to describe how broadband provides a key pocket for growth “Demand for fixed and mobile data is increasing . This is due to the increasing number of smart phones and the popularity of social networking websites like Twitter, Facebook, and Youtube. Consumers want more convenience and they want to have access to information and entertainment anywhere anytime we are looking forward to give our customers the opportunity to access and share content on different screens,” added Omran .

To this end we have continuously worked hard on our Fiber Optic network which is considered one of the most important pillars of UAE Telecom infrastructure. So far we have reached 116% of our target, with almost 900.000 homes connected.

Omran noted that merger and acquisition (M&A) revival is imminent as home markets reach saturation point and witness increased competition. Supporting this is the availability of distressed assets.. Added to that is the more readily available cash and funding in the post crises time in light of an addressable global telecom market which is expected to see growth in the region of 69% by 2015

Etisalat recently launched the region’s first three dimension (3D) television service, and was the fourth operator worldwide to start 3D TV. This has come after less than a year of launching HD [high definition] technology. All Etisalat triple play eLife (combined internet, fixed line and TV service package) and E-Vision subscribers can enjoy 3D TV today.

Etisalat also announced its network readiness to provide next-generation technologies and applications of the fourth generation and the introduction of some high-speed applications within the services provided through the fiber optic network which is near completion.

For media enquiries, please contact:
Iyad Al Zou’bi,

Senior Manager

International Media Relations

Etisalat

Tel: 02 6182622

Mobile: 0506123568

Fax: 02 6334448

ialzoubi@etisalat.ae

“I am pleased to announce Etisalat is the winner of Capacity magazine’s ‘Best Middle Eastern wholesale offering’ award for 2009. Etisalat has demonstrated thought leadership in the development and implementation of its wholesale strategy, which continues to put Etisalat at the forefront of telecommunications in the Middle East,” said Matthew Whalley, Editor, Capacity magazine.

2009 saw Etisalat’s Carrier & Wholesale Service group establish a plethora of services for regional ISPs, mobile operators and telecoms companies. These include global transit services for voice, data, MPLSs as well as many value added mobile and internet services. effectively providing outsourciing services for other operators.

“Winning an award of this status is a great achievement – but to do so twice in consecutive years is phenomenal. There is always the danger that when someone names you the best, that your edge may slip, however I am more than delighted that the team is continuing to drive the boundaries ever further forward in their aim to delight our customers,” Ali Amiri, Executive Vice President, Carrier and Wholesale Services at Etisalat said.

2009 also saw the completion of the part-Etisalat funded TEAMS cable project between Kenya and the UAE. This cable will provide much-needed access to broadband connectivity via the Emirates Internet Exchange (EMIX). The TEAMS cable is one of many regional and global infrastructure projects that have been completed because of Etisalat’s participation and leadership.

For further information please visit www.etisalat.ae.

To start with, Etisalat will be extending its UAE local MPLS network upto US, UK & to Egypt, KSA, and Kuwait on its own backbone, whereas the connectivity at the distant end will be provided by local partners.

With the setting up of these new nodes, Etisalat will offer secure IP/MPLS links to carry data traffic on its own network. This will also translate into pricing advantages which will be passed on to customers since Etisalat will manage its own network from end-to-end in a seamless manner.

According to Abdulla Hashim, Sr.VP, Business Solutions, Etisalat, “This initiative is a major milestone for Etisalat and is part of a comprehensive strategy to follow our customers and offer them a secure network for connectivity solutions with advantages like single point of contact and price guarantees. Having our own nodes is a major differentiator in UAE and in the Middle East and we remain committed to offering our customers a truly world class connectivity solution with advantages like reliable quality of service & network manageability for customers.”

He added, “We will continue to expand our own network and we will follow this up with the launch of further new nodes globally as part of a phased approach. “

UAE based companies who want to communicate with their partners and offices abroad will now have a single point of contact for all their operational and customer service needs thereby making it very convenient for them to deal directly with Etisalat. Etisalat is also offering Managed services for International connectivity so that customers can outsource all their network operational & management activities thereby reducing their operational costs.

Global IPVPN offers customers the flexibility to communicate across multiple offices on their private network with an ability to run applications with guaranteed performance for each type of application. Customers can also take advantage of scalable bandwidth so that they can quickly add new sites on the network.

-ends-