“EA reaches the most engaged, forward-leaning audiences in the world and provides a great canvas for our partners to build brand affinity,” said Elizabeth Harz, EA’s Senior Vice President of Global Media Sales. “Our network has a global footprint across a variety of devices from console to mobile to social. nPario has helped us weave together in-depth cross-platform insights, and provide marketers with actionable strategies to best understand their target audiences, and help them take full advantage of their investments.”

EA’s insights suite is designed to build deep, cross-platform insights on campaign performance, brand impact, social buzz and where available, ROI across the EA Network. EA will unveil its insights suite at Advertising Week, on September 30.

Research shows that with the number of new platforms and channels exploding, consumers’ consumption of entertainment and information becomes fragmented and complex. Advertisers and publishers alike need to ensure that when approaching the consumer, they are delivering the right message to the right audience on the right channel. By capturing data from multiple consumer touch points, diverse platforms and across every dimension of a campaign, nPario is enabling new ways of understanding how consumers interact with campaigns in today’s connected world. nPario’s products are built on patented technologies and feature infinite scale and unique capabilities like social graph consumer segmentation.

“With new platforms emerging, keeping your finger on the pulse of advertising audiences becomes harder than ever,” said Bassel Ojjeh, president and CEO of nPario. “Innovative brands like EA know how to engage the consumer. With nPario’s ability to capture data at infinite scale and from different platforms, and synthesize it for insights and targeting, brands can now leverage and monetize the strategic value of their data and grow their advertising business.”

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The new entity builds on both agencies’ already strong reputation in Kuwait and through the affiliation enhances the new agency’s ability to serve its rapidly expanding client interests in this key GCC market.

May Al-Babtain, Chief Executive Officer of BCOMAD commented: “The affiliation with TBWA\RAAD is a significant milestone in the history of BCOMAD Kuwait. TBWA is widely recognized by industry observers as the best networked agency on the global advertising scene and I am very confident this induction into the global TBWA\ family will deliver immediate benefits for both our existing clients and for our employees”.

TBWA\ is one of the fastest-growing global advertising networks, and was named by both Advertising Age and ADWEEK as Global Agency Network of the Year in 2008 and the most-awarded Agency Network by Creativity magazine in 2007. TBWA\ has 267 offices in 77 countries, and approximately 12,000 employees worldwide. It creates Disruptive ideas for global clients, including adidas, Apple, Beiersdorf, Henkel, Infiniti, Mars, McDonald’s, Michelin, and Nissan, amongst others.

“This enhancement to TBWA\RAAD’s Middle East and North Africa (MENA) network is part of a holistic business approach to further build on the 10 years of dedicated service TBWA\RAAD has consistently delivered to its clients.” said Ramzi Raad, Chairman & CEO of TBWA\RAAD Middle East.

“Our focus is to further develop our regional strengths to reflect the growing economy in Kuwait and to provide our clients with appropriate resources, insights and expertise in all facets of the marketing mix” he continued. “TBWA\RAAD has had a consistent presence in Kuwait since 2001 and this affiliation with BCOMAD will definitely improve our servicing capabilities” he concluded.

TBWA\RAAD\BCOMAD will be managed by May Al-Babtain and Lama Al-Babtain, Chief Executive and Creative Director of the new agency respectively.

The formation of TBWA\RAAD\BCOMAD will introduce a variety of resources to the clients of both agencies, combining the global excellence of TBWA\ with BCOMAD’s in-depth expertise and knowledge of the Kuwaiti market.

ENDS

The conference’s agenda saw managers’ review 2nd quarter performances and adopt a new communication strategy that will become company policy. The 5-year strategic plan sets out 5 essential goals for the company’s growth that includes becoming the number one creative agency in the region; turning the agency into the leading choice for digital, PR, and Action; attracting top talents; expanding to other countries in the MENA region, and doubling Memac Ogilvy’s revenue in 5 years.

“Since the beginning of the year, our main focus has gone towards turning the recession into a series of opportunities across various disciplines that include digital, PR and Action,” says Moutran, “Whilst the downturn is in fortune for companies across the region; the economic turmoil has not stopped us from investing in the company’s growth.”

“We recently sent select employees across the region on a training program educating them on how clients could benefit from digital solutions as a means to optimize dollar value during such trialing times,” added Moutran. Memac Ogilvy’s focus on digital has already seen them sweep up at the recent digital awards in Dubai.

“The global recession has brought about a major need for change and I am one of those business people who believe that it will prove to be a very positive transition on the long-run,” affirmed Moutran.

The conference concluded by showing support for these initiatives and commitment to providing Memac Ogilvy’s clients with a 360 degree communication solution.

Memac is also actively seeking top creative talent and looking to unearth new talent to further its reputation as a leader in the region. It recently held Portfolio Night 7 in Beirut, Dubai, and Tunis and gave undergraduates the chance to show their portfolios to top creative directors in the region.