About Nike
NIKE, Inc. based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Umbro Ltd., a leading United Kingdom-based global football (soccer) brand; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories. For more information, visit www.nikebiz.com.
About (RED)™ and (PRODUCT)RED™
(RED)’s primary objective is to engage the private sector in raising awareness and funds for the Global Fund, to help eliminate AIDS in Africa. Companies whose products take on the (PRODUCT)RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund to finance AIDS programs in Africa, with an emphasis on the health of women and children. Current partners are: American Express (U.K. only), Apple, Bugaboo, Converse, Gap, Emporio Armani, Hallmark, Dell, Nike and Starbucks. Since its launch in the Spring of 2006, $140 million has been generated by (RED) for the Global Fund. One hundred percent of this money is put to work in Global Fund AIDS grants in Africa with no overhead taken out. (RED) money is at work in Swaziland, Rwanda, Ghana and Lesotho. For more information, visit http://www.joinred.com/
About the Global Fund
The Global Fund is a unique global public/private partnership dedicated to attracting and disbursing additional resources to prevent and treat HIV/AIDS, tuberculosis and malaria. This partnership between governments, civil society, the private sector and affected communities represents a new approach to international health financing. The Global Fund works in close collaboration with other bilateral and multilateral organizations to supplement existing efforts dealing with the three diseases. Since its creation in 2002, the Global Fund has become the dominant financier of programs to fight AIDS, tuberculosis and malaria, with approved funding of US$ 18.4 billion for more than 600 programs in 144 countries. To date, programs supported by the Global Fund have saved 4.5 million lives through providing AIDS treatment for 2.3 million people, anti-tuberculosis treatment for 5.4 million people and the distribution of 88 million insecticide-treated bed nets for the prevention of malaria.
For more information, including multi-media materials, please visit: www.nikemedia.com
Contacts
Nike
(Europe)
Charlie Brooks / Leo Sandino-Taylor
Charlie.brooks@nike.com / leo.sandino.taylor@nike.com
+44 (0)207 578 0500
or
(US & Global)
+1-212-367-4447 or +1-503-671-4235

BETC and evian’s ‘Rollerbabies’ film on YouTube has today scooped an official Guinness World Record for the most viewed online ad of all time. As of today, the ad launched exclusively on YouTube has received over 45 million views worldwide on the popular video sharing website.

Evian Rollerbabies is ‘The most viewed viewed online advertisement which has been watched 45,166,109 times through online websites adverts as of 9 November 2009’, certified by Guinness World Record.

To measure the brand awareness impact of the campaign, Nielsen and YouTube also conducted some joint research which proved that evian’s innovative ‘Roller Babies’ ad campaign on YouTube has had a massive worldwide viral impact, positively impacting the evian brand and helping to deliver additional reach beyond traditional media.

Key findings of the research:
• Branding research conducted by Nielsen in France of internet users shows that there has been a demonstrable effect on the evian brand with a significant increase in top of mind, purchase consideration and image dimensions;
• Over 80% that saw it in France and in the US considered discussing it and two thirds wanted to share it with friends which partly explains the viral phenomenon;
• In France, evian launched a TV ad the day after the YouTube Homepage ad had been broadcast. Five days after the campaign was launched on TV, Nielsen research found that 95% of those who viewed the ‘Rollerbabies’ ad on YouTube had not also seen the ad on TV. This highlights the additional viral effect of launching the campaign on YouTube as well as on TV.
• Using YouTube Insights, evian discovered that the official French version of the online video ad received over 60% of its views from outside France proving the worldwide viral strengh of the original homepage video ads.

Michael Aidan, evian Global Brand Director, said:

“Our ambition with ‘Rollerbabies’ was to create and launch our first ever global campaign. The combination of community management and posting the film worldwide on YouTube has helped us reach well beyond our expectations: the most viewed video ad on the web ever, and the #1 video over the launch month in countries like the US, Russia or Japan where the infamous ‘evian babies ‘ of 1998 were not previously known. Even more spectacular is the spontaneous relay TV channels around the world gave to this “web sensation” and the 350 equally spontaneous remixed versions of the spot that have now reached millions.”

Gianni Pulli, Industry leader FMGC Google, France, said:

“As well as creating an innovative ad, BETC and evian decided to implement an innovative advertising strategy of launching their ‘Rollerbabies’ campaign on YouTube. This Guinness World Record as well as these research results are a powerful reminder of the value YouTube can provide, the branding impact it can have and the additional reach it can secure for creative agencies and advertisers.”

Rémi Babinet of BETC, the creative agency behind the innovative ‘Rollerbabies’ video ad said:

« It’s very important for a big agency to propose quality creative that can equally spark off a popular response. The evian campaign has succeeded in proving that creativity can at the same time be very qualitative and very universal.
In a climate of crisis and general gloom this advert shows that it can play the role of a positive spur in a depressed climate. »

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Contacts Press :

Dina Hawat
PR Executive

Media City CNN Bldg,3rd Fl. office 302
Dubai, UAE
Tel : +97 1 4 3664100
Direct: : +971 4 3664192
Fax : +97 1 4 3918001
e -mail: dina.hawat@eurorscgme.com
Po Box: 21448 Dubai Media City

The event, supported by the American Business Council of Dubai and the Northern Emirates, was attended by senior executives from The Methodist Hospital and Emaar Properties including Mr Ahmad Al Matrooshi, Managing Director – UAE, Emaar Properties; Mr Ronald G. Girotto, President and CEO of The Methodist Hospital System; Dr. Lynn Schroth, CEO, Methodist International; and Mr Omar Al Shunnar, CEO, Emaar Healthcare Group.

The Methodist Hospital is regarded as one of America’s leading academic medical centres. Working closely with Methodist in their forthcoming projects in the UAE and throughout the MENA region, Emaar Healthcare Group’s partnership with Methodist International is aimed at leveraging the expertise of the premier healthcare provider to deliver advanced healthcare services in the Middle East and beyond.

The Dubai Mall Medical Centre has set the platform for developing world-class healthcare facilities. In addition to its emphasis on evidence-based medicine and commitment to international best practices, The Dubai Mall Medical Centre offers superior hospitality standards with exceptional customer service and a patient oriented experience, raising the bar for healthcare delivery in the region.

Dr. Lynn Schroth, Chief Executive Officer, Methodist International said: “Our partnership with Emaar Healthcare brings together two leading organizations with a shared vision for innovation, quality and performance, and aims to deliver a differentiated standard of clinical quality. The Dubai Mall Medical Centre is a world-class project that delivers the highest standards of care.”

Mr Omar Al Shunnar, Chief Executive Officer, Emaar Healthcare Group said: “Through our partnership with Methodist International our patients will have access to new standards in healthcare. Emaar Healthcare is leveraging Methodist’s legacy of nearly 100 years of proven expertise to offer world-class healthcare, global best practices and the highest standards of care at our medical facilities. The partnership establishes a strong benchmark for advanced, need-based and path-breaking healthcare practices in the region.”

The Dubai Mall Medical Centre is a 60,000 sq ft premium, multi-specialty outpatient facility offering up to 24 key specialties and is the largest out-patient facility in the region. The centre offers a patient-centric approach to healthcare in a calm and welcoming environment. The centre enhances the patient’s lifestyle and improves quality of life. Patients also benefit from obtaining second opinions from The Methodist Hospital Specialists in the US.

The Methodist team also visited two further healthcare facilities in The Meadows and Arabian Ranches communities that are due to open soon, continuing the partnership between Methodist International and Emaar Healthcare. Through The Dubai Mall Medical Centre and the future clinics, Emaar Healthcare is laying the foundations for a truly integrated healthcare system.
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Underscoring Emaar’s development approach of creating integrated lifestyle communities, The Dubai Mall Medical Centre is a value addition to Downtown Burj Dubai, the 500-acre mega-project developed by Emaar Properties. Emaar Healthcare Group will also open two clinics in Arabian Ranches and The Meadows, further establishing the lifestyle appeal of Emaar’s communities in Dubai.

Newly opened in the second floor of The Dubai Mall, the healthcare facility is the largest outpatient facility in the region and leverages the medical expertise of US-based Methodist International, to offer the entire spectrum of specialities.

Mr. Omar Al Shunnar, Chief Executive Officer, Emaar Healthcare Group, said the response to The Dubai Mall Medical Centre has been positive and encouraging – both from patients and the medical fraternity in the region.

He said: “Every aspect of the medical centre has been carefully planned – from receiving patients to offering them personalised consultancy and follow-up. The Diagnostic Imaging Centre is the most advanced of its kind and leverages the latest in imaging technology. The consulting suites are designed to relax the patients and are supported by a paperless patient administration through electronic records for ease of access and future referencing.”

In addition to its emphasis on evidence-based medicine and commitment to international best practices, The Dubai Mall Medical Centre offers superior hospitality standards with exceptional customer service and a patient oriented experience.

The Dubai Mall Medical Centre’s Diagnostic Imaging department features the latest technology in Magnetic Resonance Imaging (MRI); Computed Tomography (CT); Conventional radiology (X-ray); Ultrasound; Bone densitometry; Mammography; and Fluoroscopy. Constantly monitored for international quality assurance programmes, the medical centre’s Laboratory will play a pivotal role in providing world-class patient care. Services on site include: Biochemistry, Haematology, Microbiology, Immunology and Serology.

Emaar Healthcare Group is mandated with creating healthcare centres in Emaar’s communities. “We have ambitious plans to take this successful model of healthcare developments in integrated communities to Emaar’s projects in other key global markets,” added Mr Al Shunnar.

Technogym has equipped in the team base a state-of-the-art gym with equipments for strength, resistance, co-ordination and flexibility training. The latest equipment includes Kinesis circuit and its accessories that allow free movement, working the body and mind together and improves co-ordination and balance. Other equipments include, Pure strength, Excite line, the new Vario and the unique Top Excite equipment designed specially to provide upper body work out, cardio and strength training. Wrapping it all together is the Wellness System, a compact TGS key complemented by a web module that stores workout history and results on a key.

Christian Dietrich, Managing Director, Technogym Emirates, said “Technogym has its equipment designed to fit all needs and sailing is no exception which is why we can ensure the possibility to perform hundreds of functional exercises to optimize the Alinghi team’s preparation to defend the America’s Cup”. “Sailing is a very complicated sport” he continues. “We have athletes with different body sizes, team members weight is ranging from 70 to 110 kg and height from 170 cm to 2 metres. The crew is made of over 30 people with very different roles within the boat: grinders, tactics, helmsman and all of them have very different training needs.”

Technogym is also teaming up with several prestigious partners in different sport disciplines, working alongside the Ferrari Team in Formula 1, supplying the world’s biggest football clubs including AC Milan, Inter Milan, Juventus, Barcelona, Ajax, Liverpool and Chelsea

“It can be hard to keep up with drinking the required daily 2 glasses of milk and an extra dairy serving when you are fasting. However, there are many easy ways to ensure that your bones get their recommended daily intake of Calcium and other nutrients necessary for maintaining strong and healthy bones,” says Lynn Al Khatib, Nutritionist, Nestlé Middle East.

Calcium should still be adequately consumed as part of your diet during Ramadan to keep your bones healthy and maintain normal blood calcium levels. Al Khatib explains that when you are running low on calcium in your body, it is removed from your bones (your calcium bank) in order to make up for it and maintain the right levels in the blood. So as long as you make sure you are consuming enough calcium, or 1000 mg/day for adults, your bones will not be depleted.

Dr. Gemma Adib, President of the Pan Arab Osteoporosis Society says, “During Ramadan, people tend to eat around 30% more than they are used to. To avoid the negative effects of over-eating we recommend monitoring the quality of foods consumed for their nutritional value, and to ensure we are getting the nutrients necessary for our bones. For example, juices and drinks high in sugar can be replaced with low-fat cold milk or yoghurt. We can also add more calcium-rich fruits and vegetables to the Iftar and Sahour meals, like broccoli, spinach, tofu etc.”

There are many other ways you can ensure your proper daily Calcium intake is maintained during Ramadan, through including dairy products in your food starting with your Iftar meal, advises Lynn Al Khatib.

“One way is to include yoghurt or a milk-based recipe in your meal every day. Another trick is substituting the traditional daily Ramadan sweets we tend to consume in the evenings with dairy-containing types of sweets, such as rice pudding, sahlab or mohallabiah. You can also try a smoothie or a milk shake with some bananas and strawberries; a great way to have a tasty dessert with less calories!”

“Then at Sahour, you can compensate for the rest of your Calcium needs,” continues Al Khatib.

“Sahour is a very important meal in Ramadan and it helps you maintain your energy in the following day. We highly recommend drinking a cup of milk which also helps you stay hydrated while fasting. One glass of specialized, fortified adult milk like Nestlé NESVITA® pro-Bones could provide you with 50% of your recommended daily intake in addition to all the other supporting nutrients your bones need.”

Keeping your bones strong and healthy during Ramadan is simple: adopt healthy Ramadan eating habits, choose sensibly, and most importantly, follow a healthy, balanced and varied diet that provides the recommended amount of calcium and other nutrients. And it goes without saying, don’t forget to exercise regularly and get a little bit of sunshine into your life. Fortified food products are also a good way to ensure your daily recommended intakes of bone nutrients are met: Nestlé NESVITA® pro-Bones could help you achieve that.

For more useful bone health tips, visit www.nestle-family.com.

Representatives from the Emirates Gastroenterology Society and Al Ain Sports and Cultural Club addressed members of the press regarding World Hepatitis Day and the global initiative to combat the disease; provided a medical perspective of hepatitis B in the UAE; and touched on the involvement of local stakeholders in the awareness campaign.

According to the World Hepatitis Alliance, organisers of World Hepatitis Day, some 500 million people around the world – or approximately one in 12 – are living with either hepatitis B or hepatitis C.

Speaking at the press conference, Dr Adnan Abuhammour, President of the Emirates Gastroenterology Society said: “Chronic viral hepatitis is a serious health problem in the UAE and has a history of under diagnosis. This, coupled with the stigma associated with transmission of the disease, means that many individuals are afraid to get tested for fear of a positive diagnosis. While there is no cure for hepatitis B, there are effective treatments that can manage the disease and allow patients to live a relatively normal life.”

Dr Adnan Abuhammour also added: “The key to overcoming this fear of a positive diagnosis will be realised though educating people about the treatments available and raising awareness. Chronic hepatitis B can lead to serious liver damage and potentially liver cancer which can be fatal. Because patients often do not demonstrate symptoms until later stages, early detection can help save lives.”

The Al Ain Sports and Cultural Club also leant its support to World Hepatitis Day activities and addressed the importance of its community involvement. Dr. Khalid Mohamed Abdullah, CEO of the Al Ain Sports and Cultural Club stated: “We are committed to engaging with the community in projects that will really benefit the health and well being of our fans and the wider society. World Hepatitis Day provides a great platform from which we can encourage people to seek screening and learn how they can protect themselves and their family from contracting the disease.
In the year since the inaugural World Hepatitis Day on 19th May 2008, hundreds of global and local initiatives have been launched with the aim of targeting not only the estimated 500 million people around the world infected with chronic hepatitis B or C, but also those who may be potentially at risk. The goal of these initiatives is to help prevent the spread of the disease through awareness, testing and prevention. 

For further information on getting screened for hepatitis B and finding out if you are at risk, please consult the preventive medicine centres established throughout the UAE.

The objective of the ‘Leave a Mark’ program is to give patients all the emotional and physical support they require to feel more comfortable during their stay at Tawam Hospital. The volunteers, ranging from high school students to working executives, were assigned a number of positions, such as customer services, meet & greet and rehabilitation.

“The enthusiasm and eagerness of the volunteers is overwhelming,” said Mr. Saeed Al Kuwaity, Chief Financial Officer, Tawam Hospital. “This program was tailored by our HR department to benefit the volunteers and our patients. For the volunteers looking to pursue a career in this industry, they will gain hands-on diverse experience within one of the most renowned hospitals in the region. At the same time, our patients will have extra support from their family, Tawam staff and these volunteers.”