Istanbul, Turkey February 2012: The CATHIC event in Istanbul began today with the WTTC’s Marketing Director Geoffrey Breeze outlining predictions for the Global Travel and Tourism industry over the next decade.

“In 2012 the global tourism industry provides 1 in 12 of all jobs, and accounts for nine per cent of global GDP. By 2022, we predict that this will change to 1 in 10 of all jobs worldwide, and 9.6per cent of GDP”, said Breeze.

He also predicted that by the end of 2012 one third of all worldwide travel sales will be made online. Turkey currently has the 7th largest online audience in Europe, with a 44 per cent penetration rate; Turks spend more time online than any other European country.

Issues affecting the Turkish tourism sector were addressed by Mehmet Ersoy, Chairman of Etstur, Haluk Kaya, Chairman of Bekay Property Partners and John Wilson, Executive Board Member of Dedeman Hotels & Resorts,

Ersoy said: “The Turkish government is working towards eliminating visa problems, developing more airports and extending existing ones.” He added that Istanbul’s role as a major hub will also be enhanced by a new airport which will open in 3 years’ time.

Kaya pointed out that there are two distinct tourism sectors in Turkey – all-inclusive resorts and city tourism. Istanbul has experienced a very fast growth of tourist arrivals, from just 2 million five years ago to 8 million in 2011. But this does not even compare with Prague. He predicts that Istanbul will welcome 15 million visitors by 2015. “So of course, everyone wants a hotel in Istanbul”.

Kaya also raised the issue of inclusive resorts which do not generate income or jobs for the local community. “Belek is a disaster. Not a single restaurant in the town even though there are more than 40 four and five star hotels”, he said. There is some investment now from Rixos hotels – but it is an important lesson for other resort locations, he added.

John Wilson added: “There is Istanbul and there is the rest. This is an extraordinarily dynamic marketplace and there is no sign of a slowing down in the growth in the Turkish tourism business. While we’re not immune from Europe’s troubles, I am not worried because Turkey’s unique geography means we can explore alternative and emerging markets to replace lower numbers from Europe’’.

The complexities of financing new hotel construction was explored in detail by Andrew Sangster, Editorial Director of Hotel Analyst Emerging Markets, in conversation with Puneet Chhatwal of Carlson Rezidor Hotel Group, Carlton Ervin, Chief Development Officer for Marriott International, Ömer Isvan, President of Servotel Corporation and Peter Norman, SVP Development at Hyatt International.

Sangster posed the question of how much equity the large global hotel management companies were prepared to commit to emerging markets in general, and Turkey in particular.

For Servotel, Isvan said: “Here in Turkey there is a ‘footprint’ race between the hotel companies. Particularly in resort areas, the traditional management contracts are the norm in this market. The big global brands are reticent to introduce different equity models because they don’t want to set a precedent. However, some of the smaller chains are more aggressive and are embracing more creative financing deals.”

Norman said Hyatt has more asset investment than other global bands, with about 20 per cent of its portfolio in owned assets. “We believe that the bricks and the brains under one roof is good. You have to eat your own cooking sometimes, and as owners ourselves, we have the confidence of our other owners. In these more difficult times, we have to see what we can do to help owners get financing for projects, so we may look at joint ventures and ownership options in emerging markets on a case by case basis.”

Marriott’s approach is somewhat different according to Carlton Ervin. “We recently made two strategic acquisitions in Western Europe, to give our Edition brand a presence in key markets. But we do these with an eye to recycling this capital as soon as possible. We also tend to consider this option only in established markets, so while we never say never, we are not contemplating on buying assets in Turkey in the foreseeable future.”

The Carlson Rezidor Hotel Group has long experience of asset investment in this region, Chhatwal said: “We were first to do this in Istanbul 15 years ago, and we sold that asset recently. We also have experience in Tlbisi, Kievand St Petersburg. But Istanbul is not the place to invest these days, as the prices are too high.”

‘’But I think it is a good time for investing in mid-market hotels in secondary Turkish cities and we would certainly use our balance sheet for that purpose.” He added.

The final session of CATHIC 2012 was with Turkish hotel veteran Murat Dedeman, Chairman of Dedeman Hotels & Resorts International and President of Dedeman Holding who was presented with the CATHIC 2012 Leadership Award by Mehmet Önkal, Managing Partner at BDO Hospitality Consulting.

The award recognizes Dedeman’s forty-year contribution to the region’s tourism and hospitality sector.

An exhibition of sponsors runs alongside the conference, with more stands than the inaugural event in 2011. Sponsors for this year’s event are: Platinum sponsors: BDO Hospitality Consulting, Corinthia Hotels, Dedeman Hotels & Resorts International, Hilton Worldwide, Starwood Hotels & Resorts Worldwide Inc., Moroccan Agency for Tourism Development (SMIT), Marmara Collection, Wyndham Hotel Group. Gold sponsors: Accor Hospitality, AECOM Design + Planning, Argentina National Institute of Tourism Promotion, Best Western International, Carlson Rezidor Hotel Group, Horwath HTL, Hyatt International, IHG, Jones Lang LaSalle Hotels, Jumeirah Group, Marriott International, Inc., Orient-Express, Premier Inn, Rixos Hotels, Servotel Corporation, T&T Consulting, WATG.

The Central Asia & Turkey Hotel Investment Conference will run from February 6 -8, 2012 at Ceylan Intercontinental, Istanbul and is organised by Bench Events and Questex Media. Details can be found on www.cathic.com

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Media Contact: Strategic Solutions, media@strategicsolutionsonline.com
Sarah Azad +97150 9803810, Sarah@strategicsolutionsonline.com

Over 500 interventional cardiologists, cardiac and vascular surgeons, general practitioners, primary care physicians, emergency room physicians, critical care physicians, nurses, cardiovascular laboratory technologists, paramedics, hospital administrators, healthcare professionals are all set to come together to improve the healthcare system and the fight to save vulnerable heart attack patients.

Along with an ambitious agenda, LUMEN is set to actively engage participants, with a pace that will even leave room for attendee-faculty comments and interaction. The meeting’s starting on the 9th of February, at the Ritz Carlton DIFC, will allow the audience give-and-take with LUMEN course directors, exploring common STEMI management situations. Faculty and attendees will create a rich environment in which to hone STEMI and door-to-balloon management skills, speaking from experiences that ranged widelyacross the country and globally.

This forum is surely to bring together a massive think tank cluster of learning’s and sharing. With representation from over 27 different countries, over 52 professional faculty from over 19 countries including 75 Chinese Cardiologists and 200 Indian Cardiologists.

This three day agenda will be driven and moderated by LUMEN and its co –directors. With gripping topics ranging from Global & Critical Issues in AMI in 2012, Thrombolysis, Pharmaco- Invasive Management and D2B Interventions, Mastering the Essentials in STEMI Care, STEMI INTERVENTIONS – PROCEDURAL TECHNIQUES, D2B MANAGEMENT, ADJUNCTIVE THERAPIES, best global strategy for STEMI Interventions….the learning promises to be an enriching experience.

They have also scheduled 9 workshops for focused learning,

Dr Sameer Mehta, MD, FACC adds, “LUMEN will make a very sincere and determined effort to narrow the gap that exists in AMI management between U.S. and Europe and the Asia Pacific region. “

“It should bother the conscience of all cardiologists that young men are dying in the world from an eminently treatable entity. With Primary Angioplasty, and a good ambulance system, efficient programs can be developed that can dramatically reduce the incidence of morbidity and mortality from heart attacks”

www.lumenglobal.org

Contacts

Kavitha Prabhu

Manager – External Communications

MCI Middle East & India

www.mci-group.com/uae

Tel: +971 (4) 311 6300 | Mobile: +971 56 1763255

Judging from the advancements in Mobile Computing in 2011, it is safe to assume that the market will grow exponentially in 2012. Developers are moving from building small mobile apps for iOS and Android, to full-scale integration with backend applications – integration that will tie into customer relationship management, enterprise resource management systems and more. More people and applications will not only be using mobile phones, but also incorporating many types of remote devices, including remote sensors. Middleware will be necessary to support these types of applications through advanced messaging and complex event processing (CEP) technology.

This year, the industry is likely to witness the intersection between middleware and big data. CIOs and decision-makers look at big data as a way to store and analyze vast amounts of information. Middleware can help to leverage and extend that information into applications via a more robust process and analytics platform.

Cloud computing- the buzzword of 2011 in the IT world- will continue to be huge. As Platform-as-a-Service (PaaS) solutions continue to mature, and the need for PaaS solutions to support more enterprise-related applications continues to increase, cloud-based solutions will grow beyond the core application server to include other middleware capabilities such as integration, workflow and process management. This is because organizations are eager take advantage of everything cloud has to offer – more effective economics, the shift to operational expenses from capital expenses, increased ability to scale, quicker time to market, etc. As was the case during the early stages of on-premise applications a lot of organizations have raised concerns regarding the development of cloud standards. Although the market is still young, standards will play a key role in its subsequent success.

A side-effect of increased migration to the cloud is that more developers are handling deployments in addition to development. As the emergence of this new role of developer operations, or dev-ops, becomes more apparent, developers will begin taking on more and more responsibilities. In addition, greater levels of abstraction, as a result of PaaS and cloud in general, will allow less skilled developers to create resources like sophisticated e-commerce websites without the skills needed in the past. Innovation leaders in the middleware and cloud market will come up with solution platforms which make it easier for developers to complete these tasks in the cloud, allowing more people to become involved in building applications than ever before.

A major pain point echoing through industry has been the need to scale businesses. As the global economy meanders through continued malaise, organizations are battling to maintain growth- emphasizing the need to scale without increasing fixed costs. CIOs are focused on avoiding vendor lock-in and Enterprises continue to express interest in more standards-based, open technologies.,

Talking about important standards in 2012, HTML 5 will see greater adoption, especially as a standard to support mobile applications. The benefit of HTML 5 is that it provides the richness of an application but also offers greater portability across various mobile platforms. Another standard that is receiving increased attention is Business Process Model and Notation 2 (BPMN2). This standard has made a place for itself amidst other technologies, such as Business Process Execution Language (BPEL).An increased interest in technologies like Advanced Messaging Queuing Protocol (AMQP) is expected. There has also been significant demand for a standards-based wire protocol in industries like financial services and transportation. People are tired of proprietary messaging protocols. There is also a lot of discussion around cloud standards. Although the market is still young, one may expect to see more standards starting to mature here for the benefit of interoperability and choice for the customer.

The IT forecast for 2012 is bright for vendors who pay heed to the consumer and make a conscious effort to align their cloud offerings to allow new economies of scale in IT and contribute true value to their customers’ business.

Red Hat customers and partners continue to deliver compelling business value and innovation utilizing the Red Hat technology portfolio. This award program provides an opportunity to recognize and honor these organizations for their cutting-edge usage of Red Hat solutions. Organizations have the opportunity to submit their nomination in seven various categories, and category winners will be selected based on the uniqueness, complexity and magnitude of their Red Hat implementation.

Categories for the 2012 Red Hat Innovation Awards include:
Optimized Systems – Recognition of striking performance, scalability and/or groundbreaking enhancements delivered with open source solutions.

Next Generation Business Application – Recognition of overall performance of creating, maintaining and deploying successful next generation business applications, be it traditional, mobile or cloud, all while using Red Hat solutions.

Outstanding Open Source Architecture – Recognition of a combination of Red Hat’s platform, middleware, cloud and/or storage solutions to create innovative architectures based on Red Hat solutions.

Superior Alternatives – Recognition of the most successful migration from proprietary solutions to Red Hat’s platform, middleware, cloud and/or storage solutions.

Extensive Partner Ecosystem – Recognition of the most successful use of Red Hat’s expanding partner ecosystem to create innovative architectures based on Red Hat’s platform, middleware, cloud and/or storage solutions.

Best Middleware Implementation – Recognition of the most cutting-edge utilization of the JBoss Enterprise Middleware portfolio.

Best Storage Implementation – Recognition of the most cutting-edge utilization of Red Hat Storage software.

Submissions for the Red Hat Innovation Awards will be accepted until March 16, 2012. A winner will be recognized in each of the seven categories. From these category winners, a Red Hat Innovator of the Year will be selected by the community through online voting, and will be announced during an awards ceremony at the 2012 Red Hat Summit and JBoss World.

Each submission will be evaluated by a panel of experts in the field of business and open source technology, including: Joe Brockmeier, editor/writer, ReadWriteWeb; Lee Congdon, CIO, Red Hat; Jim Kaskade, Stealth Startup CEO, PARC EIR, GigaOM analyst; Jay Lyman, senior analyst, Enterprise Software, 451 Research; Scott Merrill, contributor, TechCrunch; Craig Muzilla, vice president and general manager, Middleware, Red Hat.

For more information, or to submit a nomination for the 2012 Red Hat Innovation Awards, please visit: www.redhat.com/summit/awards. For more information on the 2012 Red Hat Summit and JBoss World, visit: www.redhat.com/summit.

(BUSINESS WIRE)– SES S.A. (Paris:SESG)(LuxX:SESG) announces that ILS has re-scheduled the SES-4 satellite launch from the Baikonur Cosmodrome on board an ILS Proton Breeze M rocket for 1:36 am local time on February 15th, 2012 (February 14th, 2012 at 20:36 p.m. CET, 14:36 p.m. EST).

SES-4 is a 20-kilowatt satellite with 52 C-band and 72 Ku-band transponders. It has C-band beams serving the eastern hemisphere of Europe and Africa, full coverage of the Americas, and a global beam to support mobile and maritime customers. Four high-power, regional Ku-band beams will provide service to Europe, the Middle East, West Africa as well as North and South America with extensive channel switching capability between C- and Ku-band transponders for enhanced connectivity. The new satellite is based on the flight-proven Space Systems/Loral 1300 platform and designed to deliver services for 15 years or more. SES-4 will be the 50th satellite in the global SES fleet and will also be the largest, most powerful SES satellite. It will replace the NSS-7 satellite at 338 degrees East longitude and provide increased capacity at this well established SES orbital slot.

In North America, the live broadcast of the launch will be available on the SES-2 satellite at 87 degrees West, C21, downlink frequency 4120.00 MHz, horizontal polarization, service ID 155086.

In Europe, the broadcast of the launch via ASTRA satellite is available at the orbital position 23.5° East, channel 3.224, downlink frequency 12168.00 MHz, vertical polarization, Symbol rate 27.50 MSym/s, FEC 3/4, service ID 5250, service name SES-4 Launch.

A webcast is available via www.ilslaunch.com. The video transmission of the launch of SES-4 will begin approximately 30 minutes before liftoff.

About SES

SES is a world-leading satellite operator with a fleet of 49 geostationary satellites. The company provides satellite communications services to broadcasters, content and internet service providers, mobile and fixed network operators and business and governmental organisations worldwide.

SES stands for long-lasting business relationships, high-quality service and excellence in the broadcasting industry. The culturally diverse regional teams of SES are located around the globe and work closely with customers to meet their specific satellite bandwidth and service requirements.

SES (Paris:SESG)(LuxX:SESG) holds participations in Ciel in Canada and QuetzSat in Mexico, as well as a strategic participation in satellite infrastructure start-up O3b Networks. Further information under: www.ses.com.

Contacts

SES

Yves Feltes

Media Relations

Tel. +352 710 725 311

Yves.Feltes@ses.com

(BUSINESS WIRE)– Charles River Development (Charles River), a front- and middle-office investment solutions provider, today announced that in 2011 the company increased its customer base with the addition of 39 clients encompassing all vertical markets within Investment Management. As part of providing a completely managed solution, the company launched the Charles River Data Service, a fully-managed equity and fixed income data offering which is tightly integrated into the Charles River Investment Management Solution (Charles River IMS).

In response to increased demand for Charles River’s Managed Services, which includes application management, hosting, FIX Administrationand data servicesfor Charles River IMS, a hosting center was opened in the UK to complement the existing facilities in the US. The new UK hosting facility is SAS70 Type I and II certified and better serves clients in Europe, Middle East and Africa. The new Charles River Data Service augments the company’s Managed Services offering to increase data accuracy, improve the end user experience and help clients reduce the cost and complexity of data management. The service provides equity and fixed income reference and real-time market data that is aggregated from multiple data sources, mapped and fed directly into Charles River IMS. Charles River coordinates with data vendors on behalf of clients to monitor and manage interfaces, changes in data feeds, new data requirements and software upgrades.

“Charles River Development has firmly established itself as an enterprise solution provider for the buy-side, demonstrated by the growing adoption of our Managed Services and the launch of the Charles River Data Service,” said Peter Lambertus, president and chief executive officer, Charles River Development. “By leveraging our investment management platform expertise, clients are able to utilize Charles River IMS to its full potential, maximizing the return on their investment while freeing up internal resources. In 2011, 70% of new clients adopted our Managed Services.”

2011 highlights include:

39 new clients and 6 major expansions of existing clients, extending Charles River IMS usage to a total of 42 countries worldwide;
63 clients live globally on the latest Charles River IMS release, Version 9, with over 100 planning to implement Version 9 in 2012;
545 trading destinations and 173 buy-side clients on the Charles River FIX Network;
Over 60 clients leveraging Charles River’s Managed Services offering;
Introduced the Charles River Data Service, a single, fully-managed data source for clients;
Opened a hosting facility in the UK and opened a managed services staff facility in Indianapolis, IN, USA to expand staffing and coverage;
Rolled out Charles River Compliance Health Check, a best practice compliance assessment service for Charles River clients;
Received “European Front Office of the Year” by theFunds Europe Awards 2011; “Best OMS” from AsianInvestor’s 2011 Service Provider Awards; “Best Technology Provider of the Year” fromBuy-Side Technology 2011; “Top OMS in Canada” from Investment Technology Awards 2011; andranked in the “FinTech Top 100” from American Banker/Financial Insights 2011.

About Charles River Development

Charles River Development provides fully managed solutions including software, hostingand data servicesto automate front- and middle-office investment operations for buy-side firms. SaaS solutionsand on-premises softwaresupport portfolio management, complianceand riskmonitoring, orderand execution management, access to global liquidityand post-trade processing. The company has more than 300 clients in over 40 countries in the institutional asset and fund management, alternative,wealth management, insurance, banking, pensionand custodymarkets.

Contacts

Charles River Development

Hannah Beauchamp, + 44 (0)20 7397 6830

hannahbeauchamp@crd.com

(BUSINESS WIRE)– NIKE, Inc. (NYSE:NKE) announced today it has entered into a strategic partnership with DyeCoo Textile Systems B.V., a Netherlands-based company that has developed and built the first commercially available waterless textile dyeing machines. By using recycled carbon dioxide, DyeCoo’s technology eliminates the use of water in the textile dyeing process. The name “DyeCoo” was inspired by the process of “dyeing” with “CO2.”The partnership is illustrative of NIKE, Inc.’s long-term commitment to designing and developing the most superior athletic performance products for athletes and its overall sustainable business and innovation strategy.

“Waterless dyeing is a significant step in our journey to serve both the athlete and the planet, and this partnership reinforces Nike’s long-term strategy and deep commitment to innovation and sustainability,” says Eric Sprunk, Nike’s Vice President of Merchandising and Product. “We believe this technology has the potential to revolutionize textile manufacturing, and we want to collaborate with progressive dye houses, textile manufacturers and consumer apparel brands to scale this technology and push it throughout the industry.”

Nike has been exploring this technology for the past eight years and expects to showcase cutting edge apparel using textiles dyed without water at events later this year, with an eye towards scaling the technology for larger production volumes.

“We’re very excited to be partnering with Nike to help drive this together and believe the benefits and impacts of this technology are significant,” says Reinier Mommaal, CEO of DyeCoo.”There is no water consumption, a reduction in energy use, no auxiliary chemicals required, no need for drying, and the process is twice as fast. The technology can also improve the quality of the dyed fabric, allows for greater control over the dyeing process, enables new dye capabilities and transforms fabric dyeing so that it can take place just about anywhere. We hope more industry leaders will join us in leveraging this innovative technology in the near future.”

Conventional textile dyeing requires substantial amounts of water. On average, an estimated 100-150 liters of water is needed to process one kg of textile materials today. Industry analysts estimate that more than 39 million tonnes of polyester will be dyed annually by 2015. Nike says it expects DyeCoo’s supercritical fluid carbon dioxide, or “SCF” CO2 dyeing technology, to have a particularly positive impact in Asia, where much of the world’s textile dyeing occurs. As this technology is brought to scale, large amounts of water used in conventional textile dyeing will no longer be needed, nor will the commensurate use of fossil fuel-generated energy be required to heat such large sums of water. The removal of water from the textile dyeing process also eliminates the risk of effluent discharge, a known environmental hazard. The CO2 used in DyeCoo’s dyeing process is also reclaimed and reused.

DyeCoo is believed to be the first company to successfully apply the SCF CO2 process to the commercial dyeing of polyester fabric, and research is already underway to apply the technology to other natural and synthetic fabrics. SCF CO2 technology is safely utilized at scale in other industries such as the decaffeination of coffee and the extraction of natural flavors and fragrances.

About NIKE, Inc.

NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Umbro Ltd., a leading United Kingdom-based global football (soccer) brand; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories. For more information, visit www.nikeinc.comand follow @Nike. To learn more about Nike’s commitment to sustainability, visit www.nikebetterworld.com.

About DyeCoo

DyeCoo Textile Systems B.V. was founded in March 2008. DyeCoo Textile Systems is the world’s first supplier of industrial CO2 dyeing equipment and is a leading innovator in CO2 dyeing technology and processes. DyeCoo Textile Systems B.V. is a spin-off of the Dutch Feyecon Group, an innovator in the field of CO2 process technology.

Contacts

Nike

Media

Mary Remuzzi,

503-532-8767

Nike

Media

Mary Remuzzi,

503-532-8767

DyeCoo

Reinier Mommaal, + 31 (0)294 41 00 25

Mail: info@dyecoo.com

(BUSINESS WIRE)– Having established a cooperation for common application development in 2009 with Makino Milling Machine Co. Ltd. based in Tokyo, Synova SA enters on January 1st, 2012 into an OEM Agreement for the manufacture of Laser MicroJet® (LMJ) machines based on Makino machine technology. Target markets for the new LMJ-machines are high-precision metal and hard-material processing industries. Major manufacturers of hard-material tools as well as electronic consumer goods have already expressed high interest in purchasing the equipment. Commercialization of the new LMJ machines will start in Japan with subsequent worldwide distribution.

The LMJ technology enables substantial reduction of total cost of ownership in material processing. The water-guided laser beam cuts/drills perfectly parallel and clean kerfs or holes with virtually no heat impact. As a consequence, production can be operated at lower waste rates, operational steps can be eliminated and the process allows to produce parts that cannot be produced at the same quality level with any other manufacturing process. LMJ technology has already been widely used in various high-precision application fields including metal, hard-material and semiconductor manufacturing.

The new manufacturing cooperation will bring together Synova’s long-standing process application know-how with Makino’s excellence as one of the world’s leading industrial machine manufacturer. A first prototype of the LMJ machine has already been built, a beta-prototype will be ready for spring 2012. The new machine, built by Makino and sold by Synova under the brand of Synova can be ordered from now.

Both, Dr. Bernold Richerzhagen, CEO & President of Synova, and Masataka Kido, General Manager Makino EDM R&D Division are confident that the new long-term cooperation will result in an important value proposition for material processing.

Makino head-quartered in Tokyo, Japan offers a wide range of precision metal-cutting and EDM production machinery. Today Makino is one of the world-top-ranked machine tool suppliers with manufacturing, sales and service facilities all over the world. www.makino.com

Since 1997 Synova SA has pioneered the Laser MicroJet technology, exploiting the synergy of laser power with water. Synova has a large R&D facility as well as a vast Application Laboratory at its head-quarters in Ecublens-Lausanne, Switzerland. Sales and service of the machines is done from various Micro Machining Centers (MMC) and sales & service points around the word. www.synova.ch

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50158159&lang=en

Contacts

Synova

Catherine Roudabush

roudabush@synova.ch

+41 (0)-21-694-3660

(BUSINESS WIRE)– Netsize, a leading mobile commerce enabler and a Gemalto company (Euronext NL0000400653 GTO), announces that CityzenCar, a peer-to-peer car sharing social network in France, has deployed its SMS-based communication solution to secure and simplify car rental for consumers. CityzenCar enables 12,000 members across 2,000 French cities to rent a vehicle in complete trust and with no commission.

The Netsize SMS communication solution supports the entire rental process, from renter validation to rental notifications, as well as confirming booking details. It works on any handset and is compatible with all wireless networks, guaranteeing 100 percent reach so CityzenCar customers can use the service anywhere, anytime.

Car owners will be notified of each rental request by SMS and if they approve it, the driver will receive a text message on their mobile phone containing details of the car and location. The car owner can then choose to either deliver the keys to the driver in person or authorize CityzenCar to unlock the car doors. This innovative and convenient unlocking system is made possible by the “CityzenBox”, an embedded telematic device that sits within the car.

“We wanted to make it as easy as possible for our customers to interact with each other and make the best use of our service, “ commented Nicolas le Douarec, CEO, CityzenCar, “Netsize’s flexible and highly dependable SMS solution is crucial to ensure the quality of our service.”

“CityzenCar is ahead of the curve in its innovative use of technology to engage with customers. SMS is ideal where mobility is key as customers can be reached while on the move. It is also exceptionally interoperable, providing us with a far wider end-user reach,” said Frédéric Deman, General Manager, Netsize.

About Netsize, a Gemalto Company

Netsize is the leading provider of global mobile carrier billing and messaging solutions, enabling its customers to boost mobile services revenues while increasing business efficiency and brand awareness.

Netsize‘s Mobile Payment solution covers 50 countries and 136 wireless networks worldwide and enables mobile commerce, integrating all available carrier billing methods, including direct billing. It supports both pay per use and recurring, subscription-based transactions. Netsize Mobile Messaging provides reliable, secure and certified bi-directional communication using SMS and MMS in over 200 countries, enabling enterprise messaging, mobile marketing and machine-to-machine applications.

Netsize is part of Gemalto (Euronext NL 0000400653 GTO), the world leader in digital security with revenues of €1.9 billion in 2010, and over 10 thousand employees operating out of 87 offices and 13 Research & Development centers in 45 countries.

About Gemalto

Gemalto (Euronext NL0000400653 GTO) is the world leader in digital securitywith 2010 annual revenues of €1.9 billion and over 10,000 employees operating out of 87 offices and 13 Research & Development centers in 45 countries.

Gemalto is at the heart of our evolving digital society. Billions of people worldwide increasingly want the freedom to communicate, travel, shop, bank, entertain, and work—anytime, anywhere, in ways that are convenient, enjoyable and secure. Gemalto delivers on the growing demands for personal mobile services, identity protection, payment security, authenticated online services, cloud computing access, modern transportation, e-healthcare and e-government services. Gemalto does this by providing secure software, a wide range of secure personal devices, and managed services to wireless operators, banks, enterprises and government agencies.

Gemalto is the world leader for electronic passports and identity cards, two-factor authentication devices for online protection, smart credit/debit and contactless payment cards, as well as subscriber identification modules (SIM) and universal integrated circuit cards (UICC) in mobile phones. Also, in the emerging machine-to-machine applications Gemalto is a leading supplier of wireless modules and machine identification modules (MIM). To operate these solutions and remotely manage the software and confidential data contained in the secure devices Gemalto also provides server platforms, consulting, training, and managed services to help its customers achieve their goals.

As the use of Gemalto’s software and secure devices increases with the number of people interacting in the digital and wireless world, the Company is poised to thrive over the coming years.

For more information visit www.gemalto.com, www.justaskgemalto.com, blog.gemalto.com, or follow @gemaltoon Twitter.

Contacts

Netsize

Media

Alexander Vlasblom, +31 20 50 47 176

alexander.vlasblom@gemalto.com

Gemalto

Media

Europe, Middle East & Africa

Peggy Edoire, +33 4 42 36 45 40

peggy.edoire@gemalto.com

Latin America

Ernesto Haikewitsch, +55 11 51 05 92 20

ernesto.haikewitsch@gemalto.com

North America

Jessi Marshall, +1-512-257-3902

jessi.marshall@gemalto.com

As part of Abu Sheikha’s future visions, the application aims at providing comprehensive infrastructure solutions that serve the company’s employees working in its branches across the kingdom. It also seeks to develop and enhance the management of the company’s operations to keep up with its expansion schemes.

Commenting on the event, Mr. Tareq Abu Sheikha, Abu Sheikha’s CM, said: “As a leading provider of foreign exchange and money transfer services, our company will benefit from MenaITech’s application as it will help us automate our HR department and link it to the company’s sections, including the financial and employee relations departments, to speed internal operations. Such techniques will inevitably have a direct role in reinforcing our competitive capabilities and set the stage for both the administration and employees to keep up with the accelerating growth in our businesses and investments,”

For his part, Mr. Ziad Abu Sheikha, Abu Sheikha’s HR Manager “Our administration is keen on empowering its human resources and employing modern techniques to improve its infrastructure and foster its operational efficiency and effectiveness, specifically because it has a wide network of branches across the kingdom.”

On the other hand, Dr. Bashar Hawamdeh, MenaITech’s CEO, said, “We are glad to service a pioneering provider of foreign exchange and money transfer services like Abu Sheikha for Exchange, which is one of the leading companies in this field, and support its management with the necessary solutions and specialized applications that would help its growth and employ its resources optimally.”

“The services provided by MenaITech’s application are not limited to the administrative departments; they extend to cover all the employees who can use the self service application and take advantage of a wide range of features, such as managing leaves of absence, payments and liabilities. Accessing these features through the internet will increase the employees’ level of satisfaction as they will no longer have to show up at the human resources department for such matters,” Hawamdeh added.

It is worth mentioning that Abu Sheikha for Exchange is one of the leading banking and financial services institutions in Jordan and has recently been transformed into a limited liability company. The corporation has a network of branches that have been distributed carefully in strategic locations throughout the capital and are connected through a modern telecom network that enables clients to perform their banking operations easily.

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For Editors:

Founded in 2003 by a group of talented and experienced HR and IT professionals, MenaITech aims to provide HR solutions that maximize the return on the human capital investment for all MenaITech customers by providing accurate and reliable management information, improving access to information, and reducing costs of operating the HR solution. MenaITech products include the human resources information management system MenaHR®, payroll & personnel solution MenaPay®, the employee & manager self service solution MenaME®, the employee 360 degree feedback evaluation software Mena360®, the comprehensive HR consolidation and analysis module MenaExplorer®, in addition to the revolutionary cell phone notification service MenaSMS®.

For more information, please call

PR Launchers

Tel: 0096265520681   -    Fax: 0096265520681

Email: info@PRLaunchers.com – http://www.PRLaunchers.com