Understanding individual blood glucose patterns
Diabetes is a chronic disease and has to be treated accordingly – meaning constant, life-long treatment. The prerequisites are an appropriate adaptation of lifestyle and a therapy aimed at keeping blood glucose levels as close to normal as possible. To achieve this, a detailed overview of blood glucose levels over time and the analysis of individual profiles are essential. Nonetheless, many physicians still base their therapy decisions exclusively on HbA1c levels, the average blood glucose value over the past two to three months. “However, anyone who bases therapy decisions solely on HbA1c will only see parts of the picture of a patient’s metabolic situation. Two patients with identical HbA1c levels may present with totally different glucose profiles,” said Dr. Khalil in his talk. HbA1c values fail to capture high blood glucose levels after a meal, for instance, as well as elevated or dangerously low fasting levels. And it is particularly the post-meal blood glucose peaks that are closely linked to secondary complications such as stroke, kidney failure, blindness or heart attacks. The increasing number of diabetes patients as well as the rising number of secondary complications put a severe burden on healthcare systems and societies.
“To be able to overcome the diabetes-related challenges we currently face, we need to manage the condition in a more comprehensive manner to include the patient’s requirements within the context of his (her) environment and society.

Patients need to feel empowered and confident – to be in control of their diabetes
The basis for individualized and successful diabetes management is structured self-monitoring of blood glucose (SMBG), including data documentation and visualization. The final results of an international, multi-center study involving 758 participants demonstrated that the combination of structured testing and the therapy decisions derived from it is successful. Every three months, the patients measured their glucose levels before and after breakfast, lunch, and dinner and again before bedtime on three consecutive days, using the Accu-Chek® 360° View 3-day profile tool. They discussed the results with their physicians, including any necessary therapy adjustments like changes in their medication, diet or exercise habits. At the end of the study after 6 months, patients performing structured testing achieved significantly greater reductions in their blood glucose levels than those who did not follow this approach.

”Our study employing the structured testing concept using Accu-Chek 360° View tool and the Accu-Chek Assist educational program was able to clearly demonstrate that the more we base our therapy decisions on the individual daily blood glucose patterns, the more effective the therapy is,” stated Prof Lalic. This is why he and his co-workers have designed and implemented a nation-wide program in Serbia integrating education and structured blood glucose monitoring.

“To implement this knowledge into daily practice, doctors need valid data and reliable methods for data analysis,” stated Prof. Lalic. Ideally suited and innovative blood glucose monitoring systems, data management solutions such as the Accu-Chek® Smart Pix device reader are readily available to doctors’ practices in many parts of the world. They save time and optimize the patient-doctor dialogue. Experts in many countries already rely on structured testing and existing diabetes management resources and have reached a consensus on integrating them into their national standards of care.

The study results show that the concept of structured SMBG is an important cornerstone in diabetes therapy for an optimal management of the disease. It clearly visualizes how lifestyle affects the metabolism. This makes people with diabetes feel more empowered and confident to derive the important daily therapy decisions on their own. “Such individualized and target-oriented diabetes management, combined with increased empowerment and motivation of the patients to follow their caregiver’s recommendations and make informed therapy adjustments by themselves, represents the most promising form of diabetes therapy today,” said Dr. Lalic. And he concluded: ”Only a systematic diabetes management approach like the one we have implemented at the SKMC incorporating structured SMBG as well as patient education will allow us to efficiently deal with the challenges diabetes poses on our healthcare system. The approach of structured testing in combination with the Accu-Chek tools is easy, effectively supports us in motivating our patients to change lifestyle habits and helps us to save time as well as to obtain the reliable results.”

End

About Roche
Headquartered in Basel, Switzerland, Roche is a leader in research-focused healthcare with combined strengths in pharmaceuticals and diagnostics. Roche is the world’s largest biotech company with truly differentiated medicines in oncology, virology, inflammation, metabolism and CNS. Roche is also the world leader in in-vitro diagnostics, tissue-based cancer diagnostics and a pioneer in diabetes management. Roche’s personalised healthcare strategy aims at providing medicines and diagnostic tools that enable tangible improvements in the health, quality of life and survival of patients. In 2009, Roche had over 80’000 employees worldwide and invested almost 10 billion Swiss francs in R&D. The Group posted sales of 49.1 billion Swiss francs. Genentech, United States, is a wholly owned member of the Roche Group. Roche has a majority stake in Chugai Pharmaceutical, Japan.

About Roche Diabetes Care
Roche Diabetes Care is a pioneer in the development of blood glucose monitoring systems and a global leader for diabetes management systems and services. For more than 35 years, the Accu-Chek brand has been dedicated to enable people with diabetes to live life as normal and active as possible as well as to empower healthcare professionals manage their patients’ condition in an optimal way. Today, the Accu-Chek portfolio offers people with diabetes and healthcare professionals innovative products and impactful solutions for convenient, efficient and effective diabetes management spanning from blood glucose monitoring through information management to insulin delivery. The Accu-Chek brand encompasses blood glucose meters, insulin delivery systems, lancing devices, data management systems and education programs – leading to an improved medical outcome.

For more information please visit www.roche.com and www.accu-chek.com.

Press information:
Sky High Communication
Paul Estorffe
Communications Manager
Mobile: +971 50 3461532
Email: paul@skyhighadv.net

At today’s opening ceremony at their facility in Jebel Ali, Tranzone announced a new contract with Glaxo Smith Kline, a major player in the health care industry. Mr Aiman Hamadallah, Vice President Finance Banaja Holdings, Juergen Hirsch, General Manager Tranzone Logistics FZCO and Mr. Fouad Benghalem, SVP Middle East Africa of GSK, all made speeches before the ribbon cutting ceremony in front of the GSK area inside the warehouse.

Tranzone Logistics fzco, a subsidiary of Banaja Holdings, is the first and only specialised company in Jebel Ali Free Zone to provide storage and handling services uniquely to the health industry.

At time of writing, Tranzone will be responsible for warehousing various GSK products for distribution to the Gulf and Near East region.

High priorities in GSK’s awarding of the lucrative contract to Tranzone were the top-of-the-range facilities available and back-up strategies to protect products at all times in all circumstances, the high quality management system and absolute confidence in their professionalism and ethics, these last two vital when they have a direct impact on health and life itself.

A spokesperson for Tranzone confirmed that GSK had very exacting standards in their quality department but that they (Tranzone) had met them all comfortably. Emphasis has also been placed on physical security such as access control and fire prevention and process quality. All GSK’s criteria were met, as well as the strict standards demanded by the UAE’s Ministry of Health. The spokesperson added that such criteria and strict standards were never viewed as a problem; quite the reverse, because of them, clients could be confident in the company’s self-imposed rigorous safety and good practice measures.

It would be fair to say that GSK, occupying a major part of Tranzone’s warehouse, will be responsible for contributing approximately 25% of their revenue in 2012. It also enhances the latter’s image and reputation in the market. While not the largest logistics service provider in terms of operations, they are fiercely proud of their professionalism, quality standards and flexibility.

Tranzone would be among the first to acknowledge that apart from the obvious financial returns, the new deal with GSK is good for their image and will bring about further recognition in the health care industry. GSK is a world-leading research based pharmaceutical and healthcare company with headquarters in the UK and to have their public confidence is seen as a major acknowledgement of Tranzone’s place as a force to be reckoned with in the region.

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Tranzone Logistics, a member of Banaja Holdings, operates a state-of-the-art 3PL warehouse at JAFZA in Jebel Ali. Utilizing a unique one-stop approach, Tranzone centralizes logistics. They provide storage, inventory management, as well as purchasing and re-invoicing to the distributor, all at one convenient location. Ultimately, Tranzone is able to store pharmaceuticals in the ideal environment, and their business model is unmatched. Their integrated system better links principals with distributors, removes layers of inefficiency and cuts costs while improving service quality.

Press information:
Sky High Communication
Paul Estorffe
Communications Manager
Mobile: +971 50 3461532
Email: paul@skyhighadv.net

Abu Dhabi, October 2011: Doctors region-wide now have the opportunity to take three world-recognised medical courses in Abu Dhabi.

Imperial College London Diabetes Centre has announced that it will again run two coveted MRCP courses (Membership of the Royal College of Physicians), as well as Hammersmith Medicine’s acclaimed Advanced Medicine.

MRCP 1 and MRCP 2 are scheduled to take place at ICLDC in Abu Dhabi at the end of October to run concurrently with the capital’s popular Medical Congress (October 23-25 2011). Meanwhile, Advanced Medicine will take place December 18-19 2011.

The two MRCP courses and the Advanced Medicine course come with HAAD-accredited Continued Medical Examination (CME) hours of 21 and 11.5, respectively.

The three programmes will be presented by Imperial College London’s Professor Karim Meeran, with Dr John Chambers from St Mary’s Hospital, supported by visiting specialists from the Hammersmith Medicine group.

Last year’s courses received positive feedback, with one delegate saying that it was the one of the best courses experienced in three decades. Another endorsement noted that the most complex of topics were very well explained.

Doctors can book online at www.hammersmithmedicine.com or email courses@hammersmithmedicine.com

End

For media enquiries:
Susan Furness at Strategic Solutions for ICLDC
Tel.: + 9714 3903030, Mobile: + 97150 6556126
Email: susan@strategicsolutionsonline.com

Tranzone Logistics fzco, the subsidiary of Banaja Holdings, is the first and only specialized company in Jebel Ali Free Zone, U.A.E. to provide storage and handling services of medicines and all pharmaceutical and medical equipment and supplies. These services are provided in a high – security environment for all storage areas inside the warehouse. A strict management of all products subject to continuous cooling maintains the quality of products from date received till shipping the same to clients. All these are performed in accordance with the quality standards Good Distribution Practices and Good Storage Practices (GDP and GSP).

The main objective of the Tranzone warehouse is to attract international pharmaceutical companies to establish regional distribution centers in Jebel Ali, enabling them to supply their clients in the Gulf States and Africa. The Tranzone facility is an extension of the strong ties Banaja Holdings/Tranzone has in Saudi Arabia that go back more than 60 years of working in the field of medicine storage and distribution for international manufacturers such as GSK, Pfizer, Sanofi-Aventis and Roche.

Recently, the International Organization for Standardization awarded Tranzone fzco the ISO 9001 certification. The ISO series of international quality management standards and guidelines are a coveted and resounding acknowledgement of the company’s success in terms of quality management. The company also expects to be granted more quality certifications by the end of this year.

Jürgen Hirsch, General Manager of Tranzone, says: “We at Tranzone realize that a combination of high quality process standards and flexibility are imperative in the health care industry, and our ability to provide the best in addition to our knowledge and extensive know-how and experience in the region gives our clients absolute confidence in our services.”

Tranzone clients enjoy a wide range of regional services in the Middle East and North Africa. Tranzone is one of the leading providers of specialized logistics services to third parties in health care industry and provide services such as shipment clearance, storage, distribution and freight.

CEOs and decision-makers of several big name pharmaceutical and medical supplies manufacturers have already expressed their keen interest in the company’s services.

The service portfolio provided by Tranzone make it a force to be reckoned with in the market. The warehouse was built and equipped with a storage capacity of 12,000 pallets and is characterized by special features in terms of storage and handling of medicines and medical supplies which ensure quality is optimal throughout:

• Special cooling for each zone in accordance with the sensitivity of the stored product, along with a special cooling chamber designed for temperature – sensitive types (Temperature: 2-8 C)

• Special areas for expired and damaged items, a separated area for returned items and another area for withdrawn and suspended items.

• Ongoing recording and automatic tracking of temperature and humidity in all storage areas.

• Guaranteed safe environment within the warehouse allowing only authorized personnel access to storage areas.

• Reception and delivery area protected from outside weather conditions.

• Specially designated storage areas and shelves for each client fully compliant with UAE national and international rules and regulations

• An internationally featured computerized system to manage the warehouse operations controlling production batches and expiry dates as well as ensuring high level process transparency due to real time data capturing via RF scanning

• Backup systems and procedures (IT, power, cooling etc.) to ensure smooth operation at any point of time

Tranzone provides a follow up process through the entire supply chain based on its excellent internet portal and additionally provided reports. Clients can access the portal through a web browser and all activities are controlled by the security module to ensure that users only have access to the data they are authorized to view.

Mr. Hirsch revealed Tranzone’s plans for expansion, saying: “Tranzone will be focusing on being the logistics provider of choice to go to in the MENA health care market, targeting selected clients in a specialized and sensitive market while continuing its partnership with its current blue chip clients.” He added: “We are looking to reach 80 % of the warehouse’s storage capacity by 2012 and after achieving full capacity in 2013 we will add more storage capacity and we will extend our capabilities in freight forwarding and transportation network. We will also consider the feasibility of investing in land transportation assets to offer benchmark services for cross-border deliveries as well as local distribution.”

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Press information:
Sky High Communication
Paul Estorffe
Communications Manager
Mobile: +971 50 3461532
Email: paul@skyhighadv.net

This event will also include nine other award categories including Excellence in Imaging and Diagnostics, Excellence in Surgery Services, Excellence in Laboratory, Excellence in Patient Centred Care, Excellence in Hospital Emergency Department, Human Resources Development Award, Excellence in Electronic Health Records, Excellence in Patient Safety and Outstanding Contribution of an Individual to the Middle East Healthcare Industry.

To enter the awards, professionals involved in the healthcare industry in the Middle East should nominate individuals or organisations that deserve recognition in line with these categories. Nominations can be submitted via the website (www.arabhealthonline.com) and will close on 1 November 2011. The 2012 Arab Health Awards winners will be announced on the 24 January, 2012 at a gala awards dinner at the Intercontinental Hotel, Dubai Festival City, Dubai.

The new Young Surgeon of the Year Award aims to recognise the accomplishments of young surgeons where all surgical residents, fellows, and surgeons up to the age of 40 are eligible to apply for the award. All applicants will be evaluated according to their academic achievements, social commitments, and educational activities. Shortlisted candidates will be required to participate in either an oral presentation or a surgical jeopardy during the Arab Health General Surgery Conference 2012 in Dubai.

“Self esteem has always been a drive to greatness and success and, by believing in your abilities, anything is possible,” says Dr. Ali Ghellai, Chairman, Dept. of Surgery at Tawam Hospital, and member of the judging panel for the Young Surgeon Award Category. “The new Young Surgeon Award aims to recognise the accomplishments of young surgeons and to increase their involvement in all specialties. This award encourages their ‘esprit de corps’, decreasing institutional and geographical barriers and opening up new horizons for our future generation of exceptional surgeons.”

The Cleveland Clinic Young Clinician of the Year Award will be presented to a physician (under the age of 40 years) who has made the greatest contribution to making a difference in the lives of their patients in the Middle East.

“Cleveland Clinic is proud to have the opportunity to support the Arab Health Awards, and the first ever Cleveland Clinic Young Clinician of the Year Award,” said Dr Bill Ruschhaupt, Chairman of Cleveland Clinic Global Health Center and chair of the Young Clinician Award judging panel.”The early decisions that a physician makes will greatly impact how they deliver patient care, and this award applauds them for their commitment to continued growth.”

The Arab Health Innovation & Achievement Awards recognise the outstanding achievements of individuals, departments, teams or an organisation that have contributed to the growth and development of the Middle East Healthcare Industry. The Awards appreciate, celebrate and reward outstanding institutional and individual achievement in the Arab World.

Established 36 years ago, the Arab Health Exhibition and Congress provides a platform for the world’s leading manufacturers, wholesalers and distributors to meet the medical and scientific community in the Middle East and beyond. Arab Health takes place from 23 – 26 January, 2012, at the Dubai International Convention and Exhibitions Centre.

For more information about 2012 Arab Health Awards, visit www.arabhealthonline.com/awards or call +971 4407 2738.

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Note to Editors
About Informa Exhibitions:
For more information about Informa Exhibitions, please visit www.informaexhibitions.com.

For media enquiries please contact:
Inga Stevens
PR and Social Media Manager
Life Science Division
Informa Exhibitions
T: +971 4 407 2743
F: +971 4 336 4021
inga.stevens@informa.com

Amal Rawhi Al Abed, Charge Nurse at the Nursing Education Unit, Rashid Hospital, UAE, will discuss the Rashid Hospital Emirati Nurse Mentorship Program (RHENMP) at the 2nd Nursing Conference which will take place 23-25 October 2011 at the Abu Dhabi National Exhibition Center, UAE. The Nursing Conference is part of the 5th annual Abu Dhabi Medical Congress (ADMC) and will focus on providing nurses with a three-day educational event that will highlight the importance of nurses in each department within the healthcare facility following the theme “Valuing the Role of the Nurse in the UAE”.

According to Al Abed, Emirati nurses employment planning and training schemes are crucial for UAE hospitals and a comprehensive mentorship program is essential to improve the retention of Emirati nurses and maintain their job satisfaction. “There has previously been a lack of comprehensive career advancement training and mentorship programs for Emirati nurses in the UAE as well as a lack of knowledge about the specific education, management and clinical competencies required for the Emirati nurses development,” says Al Abed.

“Within Rashid Hospital a defined career pathway strategy for nursing has been developed and implemented for all staff,” Al Abed continues. “RHENMP is a non-time limited program which supports both their professional progress and facilitates Emirati nurses’ retention, adaptation and fulfilling of clinical practice and carrier development.”
Jane Griffiths is the Director of Nursing at Rashid Hospital and is also sitting on the Scientific Committee at the Nursing Conference in Abu Dhabi.

According to Griffiths, “As well as tackling the issue of recruitment and staff retention, the Nursing Conference at ADMC aims to ensure that nurses are recognised for all their hard work. Every single person attending will benefit from the opportunity to exchange ideas, share knowledge and leave with the confidence that they can enhance the patient care that they deliver.”

“The topics at the Nursing Conference are varied as we hope to appeal to a wide spectrum of nurses working in all types of healthcare sectors,” she continues. “Nurses work in the community, hospitals and critical care areas so we have put together a comprehensive conference programme that will cover all aspects of their work.”

For the first time, The Nursing Conference will introduce web-based learning and IT for nursing as well as a whole day’s session on the management of nursing staff. Also for the first time, a problem-solving session will be introduced to the programme in which nurses from across the UAE can interact with a panel of experts in order to further improve patient care within the UAE.

Supported by Cleveland Clinic, the Abu Dhabi Medical Congress is the only event in the Middle East that brings together healthcare professionals from the fields of Patient Safety, Emergency Services, Rehabilitation and Primary Healthcare for both scientific and commercial exchange.

Running alongside the Congress is a 7,000sqm exhibition which will attract over 150 companies, including UE Medical, Abbott, ASP by Johnson & Johnson, Leader Healthcare, MSD, Philips and Siemens, looking to showcase their latest products and services in these sectors.

For information about ADMC, please call +971 3365161 or visit www.abudhabimed.com.

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Note to Editors

About Informa Exhibitions:
For more information about Informa Exhibitions, please visit www.informaexhibitions.com

About the Rashid Hospital:
For more information about Rashid Hospital, please visit www.dha.gov.ae

For media enquiries please contact:
Inga Stevens
PR and Social Media Manager
Life Science Division
Informa Exhibitions
T: +971 4 407 2743
F: +971 4 336 4021
inga.stevens@informa.com

Dubai, United Arab Emirates – Wednesday, September 14th 2011 [ME NewsWire]

As part of its social responsibility commitments Jafza organized a three day-long blood donation drive in the Free Zone, which saw participation from employees of Economic Zones World and Jafza customers .

The initiative was held in collaboration with the Dubai Health Authority (DHA) and the Dubai Naturalisation and Residency Department (DNRD) and the collected blood was donated to the blood bank of the Al Wasl Hospital. A mobile centre was set up in a busy area outside the Jafza Customer Service Centre in building 14 to encourage customers to participate in the Blood Donation Drive.

Part of the donated blood will be used to help patients suffering from Thalassemia, a genetic blood disorder which affects some 8.5 per cent (one out of 12 person is a carrier) of the people in the UAE.

Dr. Eng. Hamad Al Hashemi, SVP, Corporate Communications,said: “We are pleased with the campaign’s success and the response from the Jafza community. The Blood donation Drive was an excellent opportunity to engage people and bring them together for a good cause. We would like to thank our employees and our customers for their participation. One of EZW CSR objectives is to improve society welfare through direct interaction and involvement with the community. We will continue to promote health and safety awareness campaigns and all related information that will ensure the wellbeing of the community we operate in,”

Economic Zones World has undertaken various activities in recent years incorporating CSR in Corporate Governance, Workplace, Marketplace, Environment and Community.

EZW’s Workplace and Marketplace initiatives include the “We Care” programme, under which it organises Diabetes campaign, National Day and Eid celebrations etc. as well as CSR Awareness & Networking programmes involving employees, customers and partners.

The free zone operator’s Environment initiatives include Paper Recycling campaigns, Planting drives while its Community initiatives include work placement and joint activities with community development organisations.

In order to integrate these social values and commitments into the company’s overall business model, Economic Zones World has recently launched a CSR Policy manual, which outlines EZW policies and serves as a reference for all its stakeholders.

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Contacts

Adeti Changulani,

Hasaad Communications

+971 50 429 5576

adeti.changulani@hasaad.ae

Every medical facility that is reprocessing re-usable instruments needs to ensure the equipment they are using, the practices and protocols they are implementing, and the validation and testing of those processes all ensure that the instruments being processed consistently meet expected outcomes – in other words are clean and effectively sterilised.

Mr Newson will be speaking at the 6^th Middle East CSSD Decontamination & Sterilisation Conference which will run as part the Abu Dhabi Medical Congress (ADMC), from 23-25 October, 2011, at the Abu Dhabi National Exhibition Centre (ADNEC). Organised by Informa Exhibitions, the CSSD Decontamination & Sterilisation Conference will meet the growing challenges faced by personnel working in CSSD departments in the Middle East region by presenting the latest innovations in the extremely dynamic area of hospital hygiene disinfection.

“With regards to the quality of the CSSD’s in the Middle East, as everywhere in the world, the standard will vary,” says Wim Renders, President, World Forum for Hospital Sterile Supply (WFHSS), Belgium, who will also be speaking at the Conference. “But it is of the utmost importance that all departments produce at least a basic quality because it is a basic patient right to be treated with a medical device of good quality. In this regard national sterilisation associations are important as they are the ideal carriers of knowledge to the departments.”

According to Mr Renders, it is only the authorities, both locally and internationally, that are in the position to impose the directives, norms and guidelines related to effective sterilisation of medical equipment, and equally important, also to control their implementation. “For real progress, an intense interaction between the authorities and national associations is required in combination with the continuous efforts of the CSSD’s,” said Mr Renders.

As well as the comprehensive, CME accredited conference programme across four sectors  – Primary Healthcare, Emergency, Rehabilitation as well as Patient Safety – ADMC will occupy 6,000sqm of the Abu Dhabi National Exhibition Centre and will attract over 150 companies to exhibit over the three-day event.  

For information about the ADMC, please call +971 3365161 or visit www.abudhabimed.com.

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Note to Editors

About Informa Exhibitions:

For more information about Informa Exhibitions, please visit www.informaexhibitions.com.

About Valisafe:

For more information about Valisafe, please visit www.valisafe.com.

About WFHSS:

For more information about WFHSS, please visit www.wfhss.com.

For media enquiries please contact:

Inga Stevens

PR Manager

Life Science Division

Informa Exhibitions

T: +971 4 407 2743

F: +971 4 336 4021

inga.stevens@informa.com

Dr Raj Kumar

“Traditionally veneers have represented one of the best cosmetic dentistry options for people wanting whiter teeth or who want to camouflage spaces between ‘gappy’ or overcrowded teeth,” says Dr Kumar. “However, having veneers on your teeth is a permanent solution and the veneers will need to be replaced after a period of time.

“Some dentists routinely remove at least 1.5 mm of the outer enamel to create space for veneers. This can lead to a number of complications such as pulpitis, tooth fracture, veneer failure due to the loss of the enamel surface, gingivitis or gingival recession. Once you trim down a tooth you reduce its life expectancy. As we only have one set of adult teeth, why should we rush into irreversible treatment?”

Instead, Dr Kumar recommends the patient does their homework before opting for veneers and considers the less-invasive options available in today’s market. Treatment such as Invisalign, for example, straighten teeth without the need for metal braces or tooth extraction using instead a series of clear, plastic ‘aligners’ which slowly move teeth over time using individual virtual 3D treatment.

“While the total treatment time with this less invasive method of achieving a ‘Hollywood smile’ can take from nine to 15 months, ultimately this treatment is more comfortable and  the patient will avoid causing irreplaceable damage to their teeth,” explains Dr Kumar. “To recreate that ‘Hollywood smile’, at the end of the treatment the teeth can be safely whitened if the patient so desires.”

Dr Kumar also advises to watch out for unqualified dentists. “It is very difficult to know how good your dentist really is as anyone can print a certificate. Sometimes a good measure is to see if the dentist can spot the patients’ cosmetic problem without being shown it. This shows that the dentist has experience and is looking at details when carrying out an examination. The best thing is to be shown before and after cases that the dentist has carried out.”

Dr Raj Kumar will be speaking at the 3^rd Dentistry Middle East Exhibition and Conference, the Middle East’s largest gathering of dental professionals, which will run from 1-3 November, 2011, at the Abu Dhabi National Exhibition Centre (ADNEC), with more than 30 leading experts in the field of dentistry highlighting the educational significance of the event.

Prof Dr Asmat Lone, Chairman of the Advisory Board for Dentistry Middle East 2011, says: “Cosmetic dentistry is becoming extremely popular in the Middle East as the middle and upper class want their smiles to look perfect. Missing teeth are also becoming a major problem in the Middle East as people are loosing teeth due to decay and trauma.  The teeth have to be replaced and implantology is becoming the first choice.”

Crafted by Informa Exhibitions, the organisers of the annual Arab Health Exhibition and Congress, Dentistry Middle East 2011 is an opportunity for delegates to attend a selection of workshops in various dental specialities which will provide a strong clinical aspect to the conference. The event is supported by the UAE Ministry of Health and the Dubai Health Authority.

Running beside the conference is a major exhibition showcasing a wide range of products including imaging software, impression materials, hand instruments and implant systems from leading regional and global suppliers such as GSK, Elsevier and New York University College of Dentistry.

Trade visitors have unlimited access to the exhibition, and may register their participation at any time prior or during the event.

For more information about Dentistry Middle East 2011, please call +971 4 336 7334 or visit www.dentistryme.com.

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Note to Editors

About Informa Exhibitions:

For more information about Informa Exhibitions, please visit www.informaexhibitions.com.

About Forma:

For more information about Forma, please visit www.forma86.com.

For media enquiries please contact:

Inga Stevens

PR Manager

Life Science Division

Informa Exhibitions

T: +971 4 407 2743

F: +971 4 336 4021

inga.stevens@informa.com

Abu Dhabi, UAE:  With weekly TV programmes in the Middle East showing dentists giving people the pearly-whites of their dreams, and newspapers touting the latest procedure to give you a ‘new smile in an hour’, the attraction of a quick-fix cosmetic smile makeover such as dental veneers, rather than prolonged improvement through natural alignment, can seem a very attractive option for many busy professionals. But, as Dr Raj Kumar, founder of Forma and speaker at Dentistry Middle East 2011 explains, the worrying trend for unnecessary cosmetic dental veneers, carried out on healthy teeth for the sake of a smile makeover, can do more harm than good.

The 3^rd Hospital Build Middle East Exhibition & Congress was officially inaugurated this morning by His Excellency Qadhi Saeed Al Murooshid, Director General of the Dubai Health Authority, who was accompanied by senior government officials and organisers, Informa Exhibitions.

Hospital Build is the fastest-growing, global business-to-business platform  where top-level decision makers from the Middle East’s healthcare construction and management industry  can network with key players in hospital planning, design, construction, operations, management, supply and refurbishment.

The winners for the six award categories are as follows: Best Physical Environment – Al Seef Hospital, Kuwait; Best Sustainable Hospital Project – Al Jalila Children’s Hospital, UAE; Best Healing Environment – RAK Hospital, UAE; Best Hospital Design (Built) – International Medical Centre, KSA; Best Hospital Design (Future) – Bahrain Royal Maternity Hospital, Bahrain, and, of course, Best Technology Initiative – My MD, UAE.

As the healthcare industry thrives and grows there is a need to recognise and reward industry leaders and innovators. The judging panel, which included Ted Jacobs, president and founder of Ted Jacobs Engineering Group from the USA, Malek El Husseini, business development director, GE Healthcare Middle East, Kamil Eid, managing director, Ventures Healthcare, and Karen Reno, consultant, Joint Commission Resources Inc., examined more than 190 nominations submitted by healthcare facilities from around the Middle East region.  

“Every year we see an increase in the number of submissions as well as improvement in terms of quality of the submissions,” says Mr El Husseini. “The newly introduced category for Best Technology Initiative witnessed a high number of submissions which highlights the creativity and innovation that the healthcare field will witness in the future.”

For the Best Technology Initiative category the judges looked at how nominated healthcare facilities utilised a new technology in ways that improve healthcare outcomes and reduce the diagnosis and treatment times. This new technology also needed to open the door for new ways to deal with patients to create an overall better patient experience. 

Mr El Husseini commented on My MD, the winning submission for the Best Technology Initiative Award: “MY MD provides a wide range of information about healthcare services. It provides comprehensive information for its users and consequently makes their life easier. My MD also has good knowledge-based content which allows a maximum number of users to profit from the information posted.”

Dr Zuhair Maimani, General Manager, Creative Zone commented on My MD’s win, “It is a great pride and honor to have won as Best Technology Initiative at the 3rd Hospital Build Awards. Being a winner is a great success to our organisation. It has been an enchanted adventure to share this with so many and our team is continuously working to improve and enhance our product and develop more ideas. Once again, thank you for the believing in us.”

The awards trophies for the Hospital Build Awards were presented by His Excellency Qadhi Saeed Al Murooshid, Director General of the Dubai Health Authority.

The Hospital Build Middle East Exhibition & Congress will continue on 14 and 15 June 2011, from 10.00am to 6.00pm at the Dubai International Convention & Exhibition Center. Trade visitors have unlimited access to the exhibition, and may register their participation any time during the event.

For information about Hospital Build Middle East Exhibition and Congress, please call +971 3365161 or visit www.hospitalbuild-me.com.

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Note to Editors

About IIR Middle East:

For more information about IIR Middle East, please visit www.iirme.com or www.informaexhibitions.com.

About My MD:

For more information about My MD, please visit www.mymd.ae.

For media enquiries please contact:

Inga Stevens

PR Manager

Life Science Division

IIR Middle East

T: +971 4 407 2743

F: +971 4 336 4021

inga.stevens@iirme.com