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	<title>Emirates Week &#187; Sports</title>
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	<link>http://www.emiratesweek.com</link>
	<description>Emirates Weekly News, Press Release, Media and Advertisement</description>
	<lastBuildDate>Wed, 08 Feb 2012 14:55:27 +0000</lastBuildDate>
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		<title>NIKE, Inc. Announces Strategic Partnership to Scale Waterless Dyeing Technology</title>
		<link>http://www.emiratesweek.com/2012/02/20617</link>
		<comments>http://www.emiratesweek.com/2012/02/20617#comments</comments>
		<pubDate>Wed, 08 Feb 2012 07:02:07 +0000</pubDate>
		<dc:creator>ME NewsWire</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Other]]></category>
		<category><![CDATA[Sports]]></category>

		<guid isPermaLink="false">http://www.emiratesweek.com/?p=20617</guid>
		<description><![CDATA[BEAVERTON, Ore. &#8211; Wednesday, February 8th 2012 [ME NewsWire] &#160; (BUSINESS WIRE)&#8211; NIKE, Inc. (NYSE:NKE) announced today it has entered into a strategic partnership with DyeCoo Textile Systems B.V., a Netherlands-based company that has developed and built the first commercially available waterless textile dyeing machines. By using recycled carbon dioxide, DyeCoo’s technology eliminates the use [...]]]></description>
			<content:encoded><![CDATA[<p dir="ltr"><em>BEAVERTON, Ore. &#8211; Wednesday, February 8th 2012</em><a href="http://www.me-newswire.net/"> [ME NewsWire]</a></p>
<p>&nbsp;</p>
<p>(<a href="http://www.businesswire.com/">BUSINESS WIRE</a>)&#8211; NIKE, Inc. (NYSE:NKE) announced today it has entered into a strategic partnership with DyeCoo Textile Systems B.V., a Netherlands-based company that has developed and built the first commercially available waterless textile dyeing machines. By using recycled carbon dioxide, DyeCoo’s technology eliminates the use of water in the textile dyeing process. The name “DyeCoo” was inspired by the process of “dyeing” with “CO2.”The partnership is illustrative of NIKE, Inc.’s long-term commitment to designing and developing the most superior athletic performance products for athletes and its overall sustainable business and innovation strategy.</p>
<p>“Waterless dyeing is a significant step in our journey to serve both the athlete and the planet, and this partnership reinforces Nike’s long-term strategy and deep commitment to innovation and sustainability,” says Eric Sprunk, Nike’s Vice President of Merchandising and Product. “We believe this technology has the potential to revolutionize textile manufacturing, and we want to collaborate with progressive dye houses, textile manufacturers and consumer apparel brands to scale this technology and push it throughout the industry.”</p>
<p>Nike has been exploring this technology for the past eight years and expects to showcase cutting edge apparel using textiles dyed without water at events later this year, with an eye towards scaling the technology for larger production volumes.</p>
<p>“We’re very excited to be partnering with Nike to help drive this together and believe the benefits and impacts of this technology are significant,” says Reinier Mommaal, CEO of DyeCoo.”There is no water consumption, a reduction in energy use, no auxiliary chemicals required, no need for drying, and the process is twice as fast. The technology can also improve the quality of the dyed fabric, allows for greater control over the dyeing process, enables new dye capabilities and transforms fabric dyeing so that it can take place just about anywhere. We hope more industry leaders will join us in leveraging this innovative technology in the near future.”</p>
<p>Conventional textile dyeing requires substantial amounts of water. On average, an estimated 100-150 liters of water is needed to process one kg of textile materials today. Industry analysts estimate that more than 39 million tonnes of polyester will be dyed annually by 2015. Nike says it expects DyeCoo’s supercritical fluid carbon dioxide, or “SCF” CO2 dyeing technology, to have a particularly positive impact in Asia, where much of the world’s textile dyeing occurs. As this technology is brought to scale, large amounts of water used in conventional textile dyeing will no longer be needed, nor will the commensurate use of fossil fuel-generated energy be required to heat such large sums of water. The removal of water from the textile dyeing process also eliminates the risk of effluent discharge, a known environmental hazard. The CO2 used in DyeCoo’s dyeing process is also reclaimed and reused.</p>
<p>DyeCoo is believed to be the first company to successfully apply the SCF CO2 process to the commercial dyeing of polyester fabric, and research is already underway to apply the technology to other natural and synthetic fabrics. SCF CO2 technology is safely utilized at scale in other industries such as the decaffeination of coffee and the extraction of natural flavors and fragrances.</p>
<p><a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.nikeinc.com%2F&amp;esheet=50160856&amp;lan=en-US&amp;anchor=About+NIKE%2C+Inc.&amp;index=1&amp;md5=4d7442af91a4c5891910a442882be1ee"><strong>About NIKE, Inc.</strong></a></p>
<p>NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Umbro Ltd., a leading United Kingdom-based global football (soccer) brand; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories. For more information, visit <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.nikeinc.com&amp;esheet=50160856&amp;lan=en-US&amp;anchor=www.nikeinc.com&amp;index=2&amp;md5=47d3c0f27e2aa161b6664fcadd973cda">www.nikeinc.com</a>and follow @Nike. To learn more about Nike’s commitment to sustainability, visit <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.nikebetterworld.com&amp;esheet=50160856&amp;lan=en-US&amp;anchor=www.nikebetterworld.com&amp;index=3&amp;md5=cad0b18f72f659c40a8379abd6053b0a">www.nikebetterworld.com</a>.</p>
<p><a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.dyecoo.com&amp;esheet=50160856&amp;lan=en-US&amp;anchor=About+DyeCoo&amp;index=4&amp;md5=c8edff35048e932ebdcc86a33403094e">About DyeCoo</a></p>
<p>DyeCoo Textile Systems B.V. was founded in March 2008. DyeCoo Textile Systems is the world&#8217;s first supplier of industrial CO2 dyeing equipment and is a leading innovator in CO2 dyeing technology and processes. DyeCoo Textile Systems B.V. is a spin-off of the Dutch Feyecon Group, an innovator in the field of CO2 process technology.</p>
<hr />
<h3>Contacts</h3>
<p>&nbsp;</p>
<p><strong>Nike</strong></p>
<p>Media</p>
<p>Mary Remuzzi,</p>
<p>503-532-8767</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong>Nike</strong></p>
<p>Media</p>
<p>Mary Remuzzi,</p>
<p>503-532-8767</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong>DyeCoo</strong></p>
<p>Reinier Mommaal, + 31 (0)294 41 00 25</p>
<p>Mail: <a href="mailto:info@dyecoo.com">info@dyecoo.com</a></p>
]]></content:encoded>
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		<title>Healthy is the New Beautiful: Pantene Announces 11 Global Athletes as Its Newest Beauty Ambassadors</title>
		<link>http://www.emiratesweek.com/2012/01/20170</link>
		<comments>http://www.emiratesweek.com/2012/01/20170#comments</comments>
		<pubDate>Sat, 28 Jan 2012 08:43:06 +0000</pubDate>
		<dc:creator>ME NewsWire</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Health and Beauty]]></category>
		<category><![CDATA[Healthcare and Beauty]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Other]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Sports]]></category>

		<guid isPermaLink="false">http://www.emiratesweek.com/?p=20170</guid>
		<description><![CDATA[NEW YORK &#8211; Saturday, January 28th 2012 [ME NewsWire] (BUSINESS WIRE)&#8211; Pantene, the world’s leading haircare brand, today announced it will support 11 elite female athletes as its newest beauty ambassadors. The group will be featured in Pantene’s first global marketing campaign to support the Olympic Games. The athletes will provide proof that, regardless of [...]]]></description>
			<content:encoded><![CDATA[<p>NEW YORK &#8211; Saturday, January 28th 2012 [ME NewsWire]</p>
<p>(BUSINESS WIRE)&#8211; Pantene, the world’s leading haircare brand, today announced it will support 11 elite female athletes as its newest beauty ambassadors. The group will be featured in Pantene’s first global marketing campaign to support the Olympic Games. The athletes will provide proof that, regardless of their training for the Olympic Games, Pantene’s performance helps give them beautiful hair.</p>
<p>The sponsorship is part of P&amp;G’s Worldwide Olympic Partner status with the London 2012 Olympic Games and marks the first time Pantene has featured athletes as beauty ambassadors. The group will join the likes of celebrities such as Liv Tyler and Eva Mendes, who are featured in Pantene’s iconic campaigns. Among the athletes are six Olympic gold medalists, numerous world champions and top ranked women in swimming, tennis, gymnastics, cycling, diving and volleyball.</p>
<p>“I spend hours in the pool and I want my hair to look beautiful,” said 11-time U.S. Olympic medalist Natalie Coughlin, one of the Pantene-sponsored athletes. “I trust Pantene to make my hair look great so I can concentrate on training.”</p>
<p>“We believe that healthy is the new beautiful and we’re thrilled to add this exceptional group to our select list of global beauty ambassadors. These women are a wonderful fit with our heritage of performance and shine,” said Hanneke Faber, Vice President and Brand Franchise Leader, Global Haircare at P&amp;G. “Their hair is easily some of the most challenged on the planet and Pantene can take on the task. Our products are designed to perform under demanding conditions.”</p>
<p>Pantene’s athlete roster includes*:</p>
<p>    Jaqueline Carvalho</p>
<p>Brazil</p>
<p>Volleyball</p>
<p>Beijing 2008 Olympic Games gold medalist and Brazilian National Team striker</p>
<p>    Natalie Coughlin</p>
<p>United States</p>
<p>Swimming</p>
<p>11-time Olympic medalist and multiple international competition medalist</p>
<p>    Gisela Dulko</p>
<p>Argentina</p>
<p>Tennis</p>
<p>Top ranked global doubles player</p>
<p>    Paola Espinosa</p>
<p>Mexico</p>
<p>Diving</p>
<p>Two-time Olympian and Beijing 2008 Olympic Games bronze medalist</p>
<p>    Evgeniya Kanaeva</p>
<p>Russia</p>
<p>Rhythmic Gymnastics</p>
<p>2008 Olympic gold medalist</p>
<p>    Wu Minxia</p>
<p>China</p>
<p>Diving</p>
<p>Two-time Olympic gold medalist and three-time world champion</p>
<p>    Victoria Pendleton</p>
<p>Great Britain</p>
<p>Cycling</p>
<p>Olympic gold medalist and eight-time world champion</p>
<p>    Annamay Pierse</p>
<p>Canada</p>
<p>Swimming</p>
<p>Olympian and world record holder in the 200m breast stroke</p>
<p>    Aya Terakawa</p>
<p>Japan</p>
<p>Swimming</p>
<p>International competition medalist and Athens 2004 Olympic Games participant</p>
<p>*Additional athletes to be named later</p>
<p>The Pantene campaign leading up to and during London 2012 includes holistic and integrated support in advertising, retail, online and PR channels. It is part of P&amp;G’s Worldwide Olympic Partner status, which is anchored by the ‘Thank You, Mom’ campaign for the London 2012 Olympic Games. P&amp;G’s ‘Thank You Mom’ campaign will help improve life for moms around the world and provide support for the moms of the Pantene athletes and the moms of thousands of other Olympians. For more information on the brand’s activities, visit www.pantene.com.</p>
<p>About P&amp;G</p>
<p>P&amp;G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company&#8217;s leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head &amp; Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®. With operations in about 80 countries, P&amp;G brands are available in more than 180 countries worldwide. Please visit http://www.pg.comfor the latest news and in-depth information about P&amp;G and its brands.</p>
<p>Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50145935&amp;lang=en</p>
<p>Photo Captions:</p>
<p>Image 1: Pantene, the world&#8217;s leading haircare brand, will support 11 elite female athletes as its newest beauty ambassadors. The group will be featured in Pantene&#8217;s first global marketing campaign to support the Olympic Games. The athletes will provide proof that, regardless of their training for the Olympic Games, Pantene&#8217;s performance helps give them beautiful hair. (Photo: Business Wire)</p>
<p>Image 2: Pantene, the world&#8217;s leading haircare brand, will support 11 elite female athletes as its newest beauty ambassadors. The group will be featured in Pantene&#8217;s first global marketing campaign to support the Olympic Games. The athletes will provide proof that, regardless of their training for the Olympic Games, Pantene&#8217;s performance helps give them beautiful hair. (Photo: Business Wire)</p>
<p>Image 3: Pantene, the world&#8217;s leading haircare brand, will support 11 elite female athletes as its newest beauty ambassadors. The group will be featured in Pantene&#8217;s first global marketing campaign to support the Olympic Games. The athletes will provide proof that, regardless of their training for the Olympic Games, Pantene&#8217;s performance helps give them beautiful hair. (Photo: Business Wire)</p>
<p>Image 4: Pantene, the world&#8217;s leading haircare brand, will support 11 elite female athletes as its newest beauty ambassadors. The group will be featured in Pantene&#8217;s first global marketing campaign to support the Olympic Games. The athletes will provide proof that, regardless of their training for the Olympic Games, Pantene&#8217;s performance helps give them beautiful hair. (Photo: Business Wire)</p>
<p>Image 5: Pantene, the world&#8217;s leading haircare brand, will support 11 elite female athletes as its newest beauty ambassadors. The group will be featured in Pantene&#8217;s first global marketing campaign to support the Olympic Games. The athletes will provide proof that, regardless of their training for the Olympic Games, Pantene&#8217;s performance helps give them beautiful hair. (Photo: Business Wire)</p>
<p>Image 6: Pantene, the world&#8217;s leading haircare brand, will support 11 elite female athletes as its newest beauty ambassadors. The group will be featured in Pantene&#8217;s first global marketing campaign to support the Olympic Games. The athletes will provide proof that, regardless of their training for the Olympic Games, Pantene&#8217;s performance helps give them beautiful hair. (Photo: Business Wire)</p>
<p>Contacts</p>
<p>Pantene</p>
<p>Randall Chinchilla, +1-513-626-5665</p>
<p>+1-513-780-7720</p>
<p>chinchilla.r@pg.com</p>
<p>Taylor</p>
<p>Mari Rella, +1-212-714-5744</p>
<p>+1-516-316-4611</p>
<p>mrella@taylorstrategy.com</p>
]]></content:encoded>
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		<title>Cybex Named Exclusive Supplier to SportHouse, a London Training Facility for Elite Athletes and Mega Club for the Community</title>
		<link>http://www.emiratesweek.com/2012/01/19916</link>
		<comments>http://www.emiratesweek.com/2012/01/19916#comments</comments>
		<pubDate>Sat, 21 Jan 2012 04:54:08 +0000</pubDate>
		<dc:creator>ME NewsWire</dc:creator>
				<category><![CDATA[Other]]></category>
		<category><![CDATA[Sports]]></category>

		<guid isPermaLink="false">http://www.emiratesweek.com/?p=19916</guid>
		<description><![CDATA[MEDWAY, Mass. &#8211; Thursday, January 19th 2012 [ME NewsWire] (BUSINESS WIRE)&#8211; Cybex International, a leading manufacturer of premium exercise equipment, has been named the exclusive equipment supplier for London’s newest mega club and sports training/conditioning facility, SportHouse. Slated to debut in March, SportHouse will be the country’s most comprehensive sports conditioning facility. The center will [...]]]></description>
			<content:encoded><![CDATA[<p>MEDWAY, Mass. &#8211; Thursday, January 19th 2012 [ME NewsWire]</p>
<p>(BUSINESS WIRE)&#8211; Cybex International, a leading manufacturer of premium exercise equipment, has been named the exclusive equipment supplier for London’s newest mega club and sports training/conditioning facility, SportHouse. Slated to debut in March, SportHouse will be the country’s most comprehensive sports conditioning facility. The center will not only serve as a conditioning hub for elite athletes competing in international sporting competitions, but also a community fitness facility. SportHouse will include the largest multi-use sports hall in the UK at 54,000 square-feet, alongside two gymnasiums, which will be fully equipped by Cybex, totaling 10,800 square-feet of training space.</p>
<p>While still under construction, SportHouse has already been targeted for training use by an array of amateur and professional sporting organizations, including the British Handball Association, the Football Association, British Weight Lifting, the England Senior Futsal Team, and others.</p>
<p>“The gym at SportHouse will be used by a diverse range of people, from adolescents to athletes, to Paralympic competitors; and Cybex has experience working with all of these users,” noted Mark Harrop, Director of Project Consultant HBA. “Cybex is one of the largest Inclusive Fitness Initiative (IFI) accredited suppliers and their focus on engineering equipment that is biomechanically correct factored greatly in our decision to provide the best solutions for the club.”</p>
<p>The initial concept for the facility came from SportHouse Managing Director/CEO Mike Stimson. He and his team visited IHRSA (International Health, Racquet &amp; Sportsclub Association) in 2011 to test out equipment from all of the major fitness equipment manufacturers. “I wanted an equipment supplier that shared my passion for sports and my vision for SportHouse,” stated Stimson. “The Big Iron racks and lifting platforms, treadmills, Arc Trainers, and IFI-accredited Total Access products for the physically impaired clearly demonstrate that Cybex understands the needs of aspiring and performance athletes, but their complete range also allows us to provide something for everyone, no matter what their level.”</p>
<p>Under the terms of the agreement, Cybex will also use SportHouse as a designated partner for its Cybex Research Institute, where it will run an annual series of accredited training seminars.</p>
<p>About Cybex</p>
<p>Cybex International, Inc. (NASDAQ: CYBI) is a leading manufacturer of premium exercise equipment primarily for commercial use. The Cybex product line, including a full range of strength and cardio training machines, is designed using exercise science to reflect the natural movement of the human body. Led by the Cybex Research Institute, Cybex fitness equipment is engineered to produce optimal results for users from the first-time exerciser to the professional athlete. Products are available for a wide range of facilities, from commercial health clubs to home gyms, and are sold in more than 85 countries worldwide. For more information on Cybex and its product lines, visit the Company’s website at www.cybexintl.com.</p>
<p>This news release may contain forward-looking statements.There are a number of risks and uncertainties that could cause actual results to differ materially from those anticipated by the statements made above. These include, but are not limited to, the resolution of litigation involving the Company, the ability of the Company to comply with the terms of its credit facilities, competitive factors, technological and product developments, market demand, and economic conditions. Further information on these and other factors which could affect the Company’s financial results can be found in the Company’s previously filed Report on Form 10-K for the year ended December 31, 2010, its Reports on Form 10-Q, its Current Reports on Form 8-K, and its proxy statement dated April 14, 2011.</p>
<p>Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50135897&amp;lang=en</p>
<p>Contacts</p>
<p>100AND10%</p>
<p>Jonathan Wilson, + 44 (0) 844-3510077</p>
<p>Jonathan.wilson@110percent.co.uk</p>
<p>Lauren Applegarth, + 44 (0) 844-3510077</p>
<p>lauren.applegarth@110percent.co.uk</p>
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		<title>Gillette Fields Team for the London 2012 Olympic Games</title>
		<link>http://www.emiratesweek.com/2012/01/19487</link>
		<comments>http://www.emiratesweek.com/2012/01/19487#comments</comments>
		<pubDate>Tue, 10 Jan 2012 06:14:54 +0000</pubDate>
		<dc:creator>ME NewsWire</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Other]]></category>
		<category><![CDATA[Sports]]></category>

		<guid isPermaLink="false">http://www.emiratesweek.com/?p=19487</guid>
		<description><![CDATA[Iconic Olympic Hopefuls make up the First Global Team in P&#38;G’s Sweeping Olympic Campaign BOSTON &#8211; Tuesday, January 10th 2012 [ME NewsWire] &#160; (BUSINESS WIRE)&#8211; Gillette, a P&#38;G brand, today introduced a team of 24 world-class athletes from 18 countries that will represent the world’s leading male grooming brand at the 2012 Olympic Games in [...]]]></description>
			<content:encoded><![CDATA[<p>Iconic Olympic Hopefuls make up the First Global Team in P&amp;G’s Sweeping Olympic Campaign</p>
<p dir="ltr"><em>BOSTON &#8211; Tuesday, January 10th 2012</em><a href="http://www.me-newswire.net/"> [ME NewsWire]</a></p>
<p>&nbsp;</p>
<p><a class="highslide" href="http://www.emiratesweek.com/wp-content/uploads/2012/01/pic07189.jpg"><img class="alignleft size-medium wp-image-19490" src="http://www.emiratesweek.com/wp-content/uploads/2012/01/pic07189-300x112.jpg" alt="" width="300" height="112" /></a>(<a href="http://www.businesswire.com/">BUSINESS WIRE</a>)&#8211; Gillette, a P&amp;G brand, today introduced a team of 24 world-class athletes from 18 countries that will represent the world’s leading male grooming brand at the 2012 Olympic Games in London. The athletes include Roger Federer of Switzerland, Ryan Lochte of the United States, Lin Dan of China, Emmanuel Ginobili of Argentina and Sir Chris Hoy of Great Britain. Each of these athletes will participate in activities to help inspire and encourage future generations to achieve greatness through great starts in athletics – and in life.</p>
<p>The Gillette campaign will be the first program launched as part of P&amp;G’s far-reaching 10 year partnership with the Olympic Movement. “We think Gillette’s program is the perfect start to P&amp;G’s Olympic Games Program,” said Marc Pritchard, P&amp;G Global Marketing &amp; Brand Building Officer. “Between them, these athletes have earned 18 world records and 55 world championships and they embody the commitment to excellence that inspires us as a company.”</p>
<p>The selected athletes exemplify Gillette’s conviction that in athletics, and in life, a great start can make all the difference. The key to success in many sports can be linked to proper preparation and an athlete’s action in the first milliseconds, not necessarily the final moments of the contest. Gillette hopes to inspire future generations of Olympians by telling powerful, personal stories that illustrate the importance of a great start from the athletes’ perspective. The campaign will also reinforce Gillette’s role in helping more than 800 million men around the world begin their day with a close, comfortable shave, a key part of their grooming ritual that helps them give them a great start to their day so they can look, feel and be their best.</p>
<p>Research shows that early inspiration and support through coaches, local clubs and community centers can help fuel a child’s success in life.* Gillette and the athletes will recognize an organization that gave him a great start and make a contribution or participate in a series of activities ranging from coaching, training sessions and workshops at their local organizations leading up to and immediately after The Olympics to help give future generation of Olympic hopefuls a similar opportunity.</p>
<p>“I have seen firsthand how a program with early involvement positively impacts a young person’s life,” said Gillette athlete Roger Federer. “The athletes working with Gillette have a great opportunity to inspire young athletes to greatness.”</p>
<p>“The Gillette ambassadors exemplify the importance of a great start in life and in their athletic events,” said Patrice Louvet, P&amp;G president of global grooming and shave care. “We are pleased to welcome this outstanding team of athletes to the Gillette family. Together, we hope to make a real difference in the lives of young athletes around the world.”</p>
<p>The following athletes from around the world are united with Gillette in this effort:</p>
<table>
<tbody>
<tr>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
</tr>
<tr>
<td>Emmanuel Ginobili</td>
<td></td>
<td>Argentina, Basketball</td>
<td></td>
<td></td>
<td></td>
<td></td>
<td>Matteo Tagliariol</td>
<td></td>
<td>Italy, Fencing</td>
</tr>
<tr>
<td>Thomaz Bellucci</td>
<td></td>
<td>Brazil, Tennis</td>
<td></td>
<td></td>
<td></td>
<td></td>
<td>Shinji Kagawa</td>
<td></td>
<td>Japan, Football</td>
</tr>
<tr>
<td>Murilo Endres</td>
<td></td>
<td>Brazil, Volleyball</td>
<td></td>
<td></td>
<td></td>
<td></td>
<td>Yahel Castillo</td>
<td></td>
<td>Mexico, Diving</td>
</tr>
<tr>
<td>Paulo Ganso</td>
<td></td>
<td>Brazil, Football</td>
<td></td>
<td></td>
<td></td>
<td></td>
<td>Fernando Platas</td>
<td></td>
<td>Mexico, Diving</td>
</tr>
<tr>
<td>Felipe Franca Silva</td>
<td></td>
<td>Brazil, Swimming</td>
<td></td>
<td></td>
<td></td>
<td></td>
<td>Mario Bazan</td>
<td></td>
<td>Peru, Athletics (Middle Distance)</td>
</tr>
<tr>
<td>Alexandre Despatie</td>
<td></td>
<td>Canada, Diving</td>
<td></td>
<td></td>
<td></td>
<td></td>
<td>Nikita Lobintsev</td>
<td></td>
<td>Russia, Swimming</td>
</tr>
<tr>
<td>Tomas Gonzalez</td>
<td></td>
<td>Chile, Gymnastics</td>
<td></td>
<td></td>
<td></td>
<td></td>
<td>Rudy Fernandez</td>
<td></td>
<td>Spain, Basketball</td>
</tr>
<tr>
<td>Lin Dan</td>
<td></td>
<td>China, Badminton</td>
<td></td>
<td></td>
<td></td>
<td></td>
<td>Roger Federer</td>
<td></td>
<td>Switzerland, Tennis</td>
</tr>
<tr>
<td>Alain Bernard</td>
<td></td>
<td>France, Swimming</td>
<td></td>
<td></td>
<td></td>
<td></td>
<td>Andriy Govorov</td>
<td></td>
<td>Ukraine, Swimming</td>
</tr>
<tr>
<td>Paul Biedermann</td>
<td></td>
<td>Germany, Swimming</td>
<td></td>
<td></td>
<td></td>
<td></td>
<td>Ryan Lochte</td>
<td></td>
<td>United States, Swimming</td>
</tr>
<tr>
<td>Sir Chris Hoy</td>
<td></td>
<td>Great Britain, Cycling</td>
<td></td>
<td></td>
<td></td>
<td></td>
<td>Tyson Gay</td>
<td></td>
<td>United States, Athletics (100m)</td>
</tr>
<tr>
<td>Liam Tancock</td>
<td></td>
<td>Great Britain, Swimming</td>
<td></td>
<td></td>
<td></td>
<td></td>
<td>Albert Subirats</td>
<td></td>
<td>Venezuela, Swimming</td>
</tr>
<tr>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
</tr>
<tr>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
<td>* *additional athletes to be named later</td>
</tr>
<tr>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
</tr>
</tbody>
</table>
<p>P&amp;G’s global partnership with the IOC in support of the Olympic Movement reaches through the next five Olympic Games from London 2012 through the 2020 Olympic Games.</p>
<p>In addition to Gillette’s sponsorship of these elite athletes, P&amp;G is supporting the person who has made it possible for them to realize their Olympic dreams: mom. As the Proud Sponsor of Moms, P&amp;G helps moms every day with brands that make life a little easier. As part of the London 2012 Olympic Games, P&amp;G’s ‘Thank You, Mom’ campaign will help improve everyday life for more than one million moms around the world with a commitment to raise $5 million to support youth sport. P&amp;G will also help thousands of moms of Olympians experience The Olympics with their children by providing services and event tickets in London.</p>
<p><em>*Harris Survey of Boys &amp; Girls Club Alumni, interviews were conducted from Nov. 15, 2006 through March 16, 2007</em></p>
<p><strong>About Gillette’s Sports Heritage</strong></p>
<p>In the early 1900s, Gillette had the vision to see the value in connecting the brand with top-tier sports and athletes. This was a key strategy that helped the company grow into the world leader in the male shaving category. Gillette was welcomed into many U.S. homes through the historic televised broadcasts of the <em>Gillette Cavalcade of Sports. </em>Throughout the years, Gillette added signature events in the U.S. including championship boxing matches, college football Bowl games, Major League Baseball, PGA Tour® and the Kentucky Derby. Gillette sponsored international events including FIFA World Cup, Rugby, the Gillette Cup in Cricket and Formula One. In 2002, Gillette announced an agreement for the exclusive naming rights to the home stadium of the three-time Super Bowl Champion New England Patriots of the National Football League. Throughout the mid 2000s, the brand continued innovative marketing programs with international sports stars throughout the world. Today, Gillette continues its sports heritage tradition with sports marketing programs implemented in many regions throughout the world.</p>
<p><strong>About Procter &amp; Gamble</strong></p>
<p>P&amp;G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company&#8217;s leadership brands include Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Fairy(R), Gain(R), Pringles(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Duracell(R), Olay(R), Head &amp; Shoulders(R), Wella(R), Gillette(R), Braun(R), Fusion(R), Ace(R), Febreze(R), and Ambi Pur(R). With operations in about 80 countries, P&amp;G brands are available in more than 180 countries worldwide. Please visit <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.pg.com&amp;esheet=50122610&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.pg.com&amp;index=1&amp;md5=449f076f51a5658faedfbec429604e43">http://www.pg.com</a>for the latest news and in-depth information about P&amp;G and its brands.</p>
<p>Photos/Multimedia Gallery Available: <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.businesswire.com%2Fcgi-bin%2Fmmg.cgi%3Feid%3D50122610%26lang%3Den&amp;esheet=50122610&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.businesswire.com%2Fcgi-bin%2Fmmg.cgi%3Feid%3D50122610%26lang%3Den&amp;index=2&amp;md5=42bbe0a93937a7af2997e623d946b05a">http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50122610&amp;lang=en</a></p>
<hr />
<h3>Contacts</h3>
<p>&nbsp;</p>
<p>Gillette</p>
<p>Michael Norton, 01-617-463-5777</p>
<p><a href="mailto:norton.mr@pg.com">norton.mr@pg.com</a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>Agency:</p>
<p>Paul Brovak, Taylor, 01-212-714-5753</p>
<p><a href="mailto:pbrovak@taylorstrategy.com">pbrovak@taylorstrategy.com</a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<title>FilmOn.com Announces NCAA College Football and Basketball Channels for the Internet</title>
		<link>http://www.emiratesweek.com/2011/12/19162</link>
		<comments>http://www.emiratesweek.com/2011/12/19162#comments</comments>
		<pubDate>Mon, 26 Dec 2011 11:45:10 +0000</pubDate>
		<dc:creator>ME NewsWire</dc:creator>
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		<description><![CDATA[FilmOn goes head to head with the industry’s top Sports Networks by creating new paradigms in Live Sports Television BEVERLY HILLS, Calif &#8211; Monday, December 26th 2011 [ME NewsWire] (BUSINESS WIRE)&#8211; FilmOn.com Inc., the US Division of the World’s largest Internet based HD television service http://www.FilmOn.com, today announced a partnership with XOS Digital, the leading [...]]]></description>
			<content:encoded><![CDATA[<p>FilmOn goes head to head with the industry’s top Sports Networks by creating new paradigms in Live Sports Television </p>
<p>BEVERLY HILLS, Calif &#8211; Monday, December 26th 2011 [ME NewsWire]</p>
<p>(BUSINESS WIRE)&#8211; FilmOn.com Inc., the US Division of the World’s largest Internet based HD television service http://www.FilmOn.com, today announced a partnership with XOS Digital, the leading provider of content management solutions for Colleges and Professional sports organizations. The partnership will create two new premium College Sports Networks for FilmOn.</p>
<p>“We are very excited about adding NCAA games to our sports lineup. The roster will include current season and archival football and basketball to the FilmOn College Sports Networks,” said founder and CEO Alki David.</p>
<p>“Earlier this year we launched the World’s first Internet Soccer Channel with the UK Premiership and the Football Association. We recognize the fantastic value of sports in online television and we will continue to grow our offerings with up to the minute live sports in 2012. This starts with Live Russian Soccer from the Russian Premier League to be shown every week. We are going head to head with the industry’s top sports programmers, as well as creating new paradigms in the Internet Television Marketplace.”</p>
<p>About FilmOn.com Inc.</p>
<p>FilmOn.com was founded by media mogul Alki David as a Pay TV delivery platform streaming HD IPTV to Computers, Tablets and Mobile Devices, including Roku and other Set Top Boxes. FilmOn also offers third party Internet Providers turnkey solutions in Content and Technology Branding.</p>
<p>FilmOn.com Plc., is a Frankfurt based company (company symbol is FMX), which is operated by U.S. and British management teams with offices in Beverly Hills and London and with Datacenters in Los Angeles, New York, Amsterdam and Geneva.</p>
<p>About XOS Digital, Inc.</p>
<p>Founded in 1999, XOS Digital is the leading provider of digital asset management solutions for collegiate and professional sports organizations. Conference officials, league offices, coaching staffs and athletic departments rely on the XOS portfolio of products and services to manage, analyze, archive, distribute, protect and monetize their digital assets.</p>
<p>Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50116471&amp;lang=en</p>
<p>Contacts</p>
<p>FilmOn.com Inc.</p>
<p>Rudy Delarenta, 310 703 7575</p>
<p>press@FilmOn.com</p>
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		<title>Brooks Sports, Inc. Seizes Counterfeit Product in Australia in Defense of Global Trademarks and Product Designs</title>
		<link>http://www.emiratesweek.com/2011/12/18819</link>
		<comments>http://www.emiratesweek.com/2011/12/18819#comments</comments>
		<pubDate>Thu, 15 Dec 2011 06:28:54 +0000</pubDate>
		<dc:creator>ME NewsWire</dc:creator>
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		<description><![CDATA[Australian Court Requires Release of More Than 700 Pairs of Shoes and Damages Paid BOTHELL, Wash. &#8211; Wednesday, December 14th 2011 [ME NewsWire] &#160; (BUSINESS WIRE)&#8211; In early 2011Brooks Sports, Inc., suspected counterfeit product was being actively imported into and sold in Australia by retailer Paul’s Warehouse. In response, Brooks filed an action with the [...]]]></description>
			<content:encoded><![CDATA[<p>Australian Court Requires Release of More Than 700 Pairs of Shoes and Damages Paid</p>
<p dir="ltr"><em>BOTHELL, Wash. &#8211; Wednesday, December 14th 2011</em><a href="http://me-newswire.net/"> [ME NewsWire]</a></p>
<p>&nbsp;</p>
<p>(<a href="http://www.businesswire.com/">BUSINESS WIRE</a>)&#8211; In early 2011Brooks Sports, Inc., suspected counterfeit product was being actively imported into and sold in Australia by retailer Paul’s Warehouse. In response, Brooks filed an action with the Federal Court of Australia to seize all suspected inventory for authenticity testing without prior notice to the retailer. The following investigation by Brooks confirmed more than 700 pairs of shoes were not genuine and obtained from a factory not authorized by Brooks. The resulting settlement ensured additional faulty product was not sold to Australian consumers by requiring all inventory to be returned and a substantial sum be paid to Brooks.</p>
<p>“Brooks has built a global reputation for providing consumers with the highest quality performance running footwear and apparel,” said David Bohan, Brooks Chief Operating Officer. “The trademarks, technology and designs of our products communicate our brand promise and value at first glance, and because of this, Brooks will vigorously defend its brand and take all necessary actions against those violating our marks.”</p>
<p>As part of the settlement, the collective Paul’s companies agreed to only buy Brooks footwear and apparel from authorized factories and distribution partners.</p>
<p>“The authenticity of the Brooks brand is the most important asset of our company and we are committed to protecting it across the globe, under all circumstances,” Bohan added.</p>
<p><strong>About Brooks</strong></p>
<p>Brooks is a leading running company that designs and markets a line of performance footwear, apparel, and accessories in more than 60 countries worldwide. A subsidiary of Berkshire Hathaway Inc., Brooks was founded in 1914 and is headquartered in Bothell, Wash., near Seattle. The company’s mission is to inspire everyone to run and be active by creating innovative gear that keeps them running longer, farther, and faster. Visit <a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.brooksrunning.com&amp;esheet=50106117&amp;lan=en-US&amp;anchor=www.brooksrunning.com&amp;index=1&amp;md5=a285a80e93486b8d9dd3b8907c60d842">www.brooksrunning.com</a>for more information, and follow frequent brand updates on Twitter (@brooksrunning) and Facebook (brooksrunning).</p>
<hr />
<h3>Contacts</h3>
<p>&nbsp;</p>
<p>Brooks Sports, Inc.</p>
<p>Erin Hofto, 425-489-2444</p>
<p><a href="mailto:erin.hofto@brooksrunning.com">erin.hofto@brooksrunning.com</a></p>
<p>&nbsp;</p>
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		<title>Dubai First Emirati Endurance Pentathlon Attracts over 5,000 Spectators</title>
		<link>http://www.emiratesweek.com/2011/11/18108</link>
		<comments>http://www.emiratesweek.com/2011/11/18108#comments</comments>
		<pubDate>Tue, 29 Nov 2011 06:16:47 +0000</pubDate>
		<dc:creator>ME NewsWire</dc:creator>
				<category><![CDATA[Event Management]]></category>
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		<description><![CDATA[Inaugural Cultural-Sporting Event Marked UAE’s 40th National Day Gathering Emirati and Expat Community Dubai, Untied Arab Emirates &#8211; Monday, November 28th 2011 [ME NewsWire] The inaugural Emirati Endurance Pentathlon, a first of its kind heritage-sports, proved to be a huge success, attracting over 5,000 spectators from all over the UAE. Conceived to pay tribute to [...]]]></description>
			<content:encoded><![CDATA[<p>Inaugural Cultural-Sporting Event Marked UAE’s 40th National Day Gathering Emirati and Expat Community</p>
<p>Dubai, Untied Arab Emirates &#8211; Monday, November 28th 2011 [ME NewsWire]</p>
<p>The inaugural Emirati Endurance Pentathlon, a first of its kind heritage-sports, proved to be a huge success, attracting over 5,000 spectators from all over the UAE. Conceived to pay tribute to the founding fathers of the nation on the occasion of the 40th National Day, the event held at Dubai Creek Park on 25 November 2011 saw the Emirati and expat community coming together to celebrate the UAE’s foundation and development.</p>
<p>The event concluded with a ceremony recognizing all the seven teams as the Champions of this first ever pentathlon.</p>
<p>The day-long event, organized in collaboration with the Dubai Sports Council and Dubai Municipality’s Public Parks and Horticulture Department, featured seven teams contesting in five traditional Emirati sports and activities. Athletes and spectators alike thronged the competition area to enjoy the sporting events, entertainment acts and family attractions.</p>
<p>Among the famous UAE sportsmen who made an appearance at the competition were retired UAE national team football players Ismail Rashid of Dubai, and Salem Johar of Ajman, who led two of the seven teams, and set the stage for a vibrant display of enthusiasm and sportsmanship across throughout the five stage competition.</p>
<p>The pentathlon included the very authentic ‘Shoosh’ boat racing that required contestants to paddle over a distance of 600 meters; pearl diving to a depth of six meters to fetch a dummy pearl and once again rowing back to shore; palm tree climbing, symbolizing the date picking technique; archery, where one member of each team aimed at standing targets with bows and arrows. The race concluded with a 250 meters horse race.</p>
<p>Qualified sports professionals from Dubai Sports Council, Dubai First and Dubai Municipality oversaw and managed the competition, following stringent rules to crown the winning team.</p>
<p>Ibrahim Al Ansari, Chief Executive Officer of Dubai First, said: “We feel very privileged to have been able to host this landmark event, and are grateful to the sportsmen and families for their enthusiastic support to this event. I’d also like to take this opportunity to sincerely thank the Dubai Sports Council for their commendable efforts and support in making this happen, and for the Dubai Municipality’s Public Parks and Horticulture Department for hosting the event at the wonderful Creek Park. We have enjoyed every moment of the high-energy day and are pleased to have created a social platform that revived traditional culture and we look forward to host another successful edition of the annual Emirati Endurance Pentathlon next year.”</p>
<p>-Ends-</p>
<p>About Dubai First</p>
<p>Dubai First was established in 2007 and is one of the leading consumer finance companies in the UAE specializing in liability and credit card products. The company strategy is based on building sustainable long term value through innovation in harnessing a genuine customer service experience. Since inception, and with a strong, multi-cultural workforce of professionals, Dubai First sought out to develop a niche reputation in the consumer finance and credit cards sector. Fully operational out of Dubai, with a representative office in Abu Dhabi &amp;Sharjah, Dubai First has managed to build a unique base of clients in the region.</p>
<p>Contacts</p>
<p>Mohamed Tahboub</p>
<p>Marketing, Assistant Vice President</p>
<p>Communications and PR Manager</p>
<p>Dubai First</p>
<p>+97156 6869715</p>
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		<title>A healthy lifestyle remains the theme of the annual walkathon at Yas Marina Circuit; Walk for Life &#8211; Friday November 25 &#8211; in Abu Dhabi, UAE</title>
		<link>http://www.emiratesweek.com/2011/11/17976</link>
		<comments>http://www.emiratesweek.com/2011/11/17976#comments</comments>
		<pubDate>Thu, 24 Nov 2011 07:57:45 +0000</pubDate>
		<dc:creator>strategicsolutionsonline</dc:creator>
				<category><![CDATA[Event Management]]></category>
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		<description><![CDATA[Walk for Life to draw a crowd for the fifth year running A healthy lifestyle remains the theme of the annual walkathon at Yas Marina Circuit Walk for Life November 25 2011 Yas Marina Circuit, Abu Dhabi Doors open at 3pm; Walk starts at 5pm For entry tickets call 02 40 40 888 www.diabetesuae.ae http://www.facebook.com/DiabetesUAE [...]]]></description>
			<content:encoded><![CDATA[<p>Walk for Life to draw a crowd for the fifth year running<br />
A healthy lifestyle remains the theme of the annual walkathon at Yas Marina Circuit</p>
<p>Walk for Life<br />
November 25 2011<br />
Yas Marina Circuit, Abu Dhabi<br />
Doors open at 3pm; Walk starts at 5pm<br />
For entry tickets call 02 40 40 888</p>
<p>www.diabetesuae.ae</p>
<p>http://www.facebook.com/DiabetesUAE</p>
<p>Walk for Life Check List<br />
•	Make sure to wear comfortable, tried and tested walking shoes<br />
•	Avoid wearing casual flip flops or high heel shoes<br />
•	Keep yourself hydrated at all times by drinking plenty of water as you walk<br />
•	Drinking water will be available free-of-charge at the start line, in easy-to-carry bottles. Plus there will be water stations en-route<br />
•	If you feel tired, uneasy or unwell, alert your fellow walkers and seek the help of the first walkathon guide you see<br />
•	Take plenty of rest the night before and make sure you do some light exercise to warm up those muscles before the walk<br />
•	Bring your sunglasses and apply high-factor sun screen to protect your eyes and skin<br />
•	If you are in any doubt about your fitness level, please consult your doctor before joining us at Walk for Life 2011.<br />
•	If you are taking medication that will be needed during the walkathon timings, please bring it with you and remember to take it<br />
Did you know?<br />
•	Adults need at least 30 minutes of moderate physical activity most days of the week and this can be as simple as walking briskly, or climbing the stairs.<br />
•	It&#8217;s clear that simple lifestyle changes can prevent diabetes and other related diseases.<br />
•	Research shows that the combination of a healthy diet, regular exercise, weight control and abstinence from tobacco has significant health benefits.<br />
Exercise Made Easy For You!<br />
•	Take the stairs instead of using lifts.<br />
•	Go out for a short walk before breakfast, after dinner or both! Start with 5-10 minutes and work up to 30 minutes.<br />
•	Walk or cycle instead of driving short distances.<br />
•	Park further away from your office or home and walk the extra distance.<br />
•	Wear your walking shoes and walk around shopping malls, particularly in the warmer weather.<br />
What makes a healthy diet?<br />
A Healthy Diet is a diet designed to help promote health and prevent disease. A healthy and well-balanced diet should include a variety of foods from the major food groups: fruits, vegetables, whole grains, low-fat dairy products, lean protein, nuts and seeds, and healthy fats.</p>
<p>Is BMI a good indicator that we are in good shape, underweight or overweight?<br />
There are a number of ways to determine if we are at an ideal weight.<br />
Body Mass Index (BMI) is a number calculated from a person&#8217;s weight (in kilograms) and height (in metre squared). BMI = Weight in kilograms divided by height in meters squared (weight (kg) / [height (m)]2).<br />
BMI provides a reliable indicator of body fat for most people. If you made your BMI calculations, the number you get is an indicator of your body shape.<br />
&gt;18 : Underweight<br />
18-24.9: Normal<br />
25-29.9: Overweight<br />
30 and above is Obese<br />
It is important to mention that BMI calculations are not applicable to all people. For instance it will overestimate the amount of body fat for body builders, and pregnant woman.  Also, BMI calculations will underestimate the amount of body fat for the elderly and people with a physical disability who are unable to walk and may have muscle wasting.<br />
Another way of determining if your weight may be putting your health at risk is through waist circumference. This can be a better predictor of health risk than BMI. Having fat around the stomach regardless of your body size, means you are more likely to develop certain obesity-related health conditions. Fat mainly deposited around the hips and buttocks doesn’t appear to have the same risk. Normal weight circumference for men is 102 cm and for women is 88 cm.<br />
What challenges can being overweight bring?<br />
If you are overweight, you are more likely to develop health problems, such as heart disease, stroke, diabetes, certain types of cancer, gout (joint pain caused by excess uric acid). Many overweight people have difficulty reaching their healthy body weight. However if you are overweight, studies have shown that loosing at least 5-7% of your current weight can improve your overall health.<br />
Is the healthy diet enough for preventing diabetes?<br />
A healthy lifestyle not a healthy diet alone is able to help reduce the risk of developing diabetes type 2. A healthy lifestyle includes both a balanced and varied diet along with physical activity. Brisk walking 30 minutes a day, five days a week reduces risk of diabetes by 58 per cent.</p>
<p>Fruit and Vegetables<br />
Try to include vegetables and fresh fruit in all meals – this is important to protect your heart. Aim for five portions of fruit and vegetables each day, these can be fresh, frozen or tinned. </p>
<p>Cut Down On Fat<br />
Cut down on the fat in your food to protect your heart. Two of the major diet aims are to reduce the risk of heart disease and reduce your weight. Fats and oils (no matter what kind) in large amounts are bad for your heart, so eat less of these. They are also very high in energy so, reducing your use of fats and oils will help you lose weight.</p>
<p>Try Low Fat Spreads                                                                                        Encourage your family away from full fat milk to a lower fat milk, such as semi-skimmed or skimmed and reduce the amount of cheese you eat. Make yoghurt using skimmed milk or buy low fat types. Cream and chocolate covered biscuits and cakes should only be eaten on occasions, as should pies and pastries.</p>
<p>Go Easy With The Salt<br />
Cutting your salt intake will help to control your blood pressure. Try herbs and spices instead.</p>
<p>Keep Active<br />
Include some regular exercise in your daily routine. Keeping active can help strengthen your heart, maintain an ideal body weight, decrease blood fats and blood pressure.</p>
<p>It’s that time of year again. Under the patronage of Her Highness Sheikha Fatima bint Mubarak, Walk for Life &#8211; the annual walkathon from the Imperial College London Diabetes Centre (ICLDC) and The National Health Insurance Company Daman &#8211; will take place at Yas Marina Circuit on November 25 2011.</p>
<p>Walk for Life draws the attention of the nation to the importance of regular exercise as part of a healthy lifestyle practice. Making the case for a brisk walk, the annual walkathon first stepped out five years ago and has already attracted more than 45,000 people of all ages!</p>
<p>In 2009, the walkathon moved from Abu Dhabi Corniche to the Yas Marina Circuit. More than 15,000 are expected to attend the event again this year, complete with lots of fun-filled activities to entertain the whole family as they learn how regular exercise through walking means healthy living.</p>
<p>Dr Maha Taysir Barakat, ICLDC’s Medical and Research Director and Consultant Endocrinologist, confirmed that exercise is known to contribute enormous benefits to health.<br />
“A sedentary lifestyle and a poorly-balanced diet are likely to lead to excess body weight which in turn can eventually manifest as type 2 diabetes.”</p>
<p>She said that it is possible to manage and even prevent diabetes by adopting a balanced diet and taking regular exercise, such as a brisk walk each day.</p>
<p>Meanwhile, Daman’s Chief Executive Officer, Dr Michael Bitzer said that Daman continues to support public awareness initiatives as part of the company’s on-going commitment to the health and wellbeing of the UAE. </p>
<p>“We remain firmly behind Walk for Life as year after year it draws the attention of the nation to the importance of regular exercise as part of a healthy lifestyle practice,” Dr Bitzer said.</p>
<p>Here’s why you shouldn’t think twice about joining Walk for Life:<br />
•	You will be part of a nationwide initiative that promotes healthy living through taking regular brisk walk<br />
•	You can join your family and friends and exercise together in a fun-filled environment</p>
<p>-End-</p>
<p>For more infomation:<br />
Susan Furness at Strategic Solutions for ICLDC<br />
Tel.: + 9714 3903018, Mobile: + 97150 6556126<br />
Email: susan@strategicsolutionsonline.com</p>
<p>About Imperial College London Diabetes Centre</p>
<p>Imperial College London Diabetes Centre is a one-stop, state-of-the-art, out-patient facility that specialises in diabetes treatment, research, training and public health awareness, with two centres – one each in Abu Dhabi and Al Ain.</p>
<p>The purpose-built centres are an initiative of Mubadala Healthcare, in partnership with the UK’s Imperial College London. Mubadala Healthcare, a division of Mubadala Development Company, is specifically dedicated to investment in strategic, high value and economically sustainable projects that meaningfully enhance the private healthcare infrastructure of Abu Dhabi and the UAE.</p>
<p>The launch of ICLDC in 2006 is testament to the vision of Mubadala Healthcare to develop projects that protect and enhance the nation’s health. ICLDC has offered diabetes prevention, education and treatment to more than 100,000 people.</p>
<p>‘Diabetes-Knowledge-Action’ is ICLDC’s award-winning public health awareness campaign. It was launched in 2007 under the patronage of HH Sheikha Fatima bint Mubarak, in partnership with The Emirates Foundation for Philanthropy.</p>
<p>ICLDC Abu Dhabi holds the Joint Commission International (JCI) Clinical Care Program Certification (CCPC) in Diabetes Management and JCI Accreditation for Ambulatory Care. When the Centre received the awards it became the only healthcare provider worldwide to hold both certifications and the first facility in the Middle East and third globally to hold JCI’s highly-acclaimed CCPC specifically for the clinical management of diabetes</p>
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		<title>Panasonic Takes on Hawaii Triathlon in EVOLTA World Challenge IV</title>
		<link>http://www.emiratesweek.com/2011/10/16480</link>
		<comments>http://www.emiratesweek.com/2011/10/16480#comments</comments>
		<pubDate>Wed, 19 Oct 2011 05:15:08 +0000</pubDate>
		<dc:creator>ME NewsWire</dc:creator>
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		<description><![CDATA[Challenging the Triathlon to test the strength of long-lasting rechargeable EVOLTA batteries OSAKA, Japan &#8211; Tuesday, October 18th 2011 [ME NewsWire] (BUSINESS WIRE)&#8211; Panasonic Corporation(NYSE:PC) (TOKYO:6752) (&#8220;Panasonic&#8221;) is taking on one of the toughest challenges for its EVOLTA Robot on October 23, 2011 (HAST), titled EVOLTA World Challenge IVto prove just how durable its EVOLTA [...]]]></description>
			<content:encoded><![CDATA[<p>Challenging the Triathlon to test the strength of long-lasting rechargeable EVOLTA batteries </p>
<p>OSAKA, Japan &#8211; Tuesday, October 18th 2011 [ME NewsWire]</p>
<p>(BUSINESS WIRE)&#8211; Panasonic Corporation(NYSE:PC) (TOKYO:6752) (&#8220;Panasonic&#8221;) is taking on one of the toughest challenges for its EVOLTA Robot on October 23, 2011 (HAST), titled EVOLTA World Challenge IVto prove just how durable its EVOLTA rechargeable batteries are. As the fourth challenge, triads of EVOLTA robots have been developed to complete the approximately 230 km Ironman® Triathlon Course on Hawaii Island — notorious as among the most grueling of all Ironman® courses. Three robots, the swim, bike and run robots will tackle each event powered just by three rechargeable EVOLTA AA batteries.</p>
<p>News Facts</p>
<p>    EVOLTA World Challenge IV will take place from 12:00pm on October 23, 2011 in Hawaii, USA at the Ironman® Triathlon Course<br />
    Equipped with three different bodies, EVOLTA will run on three EVOLTA AA rechargeable batteries to challenge the triathlon (swimming, biking and running)<br />
    The goal is to reach the finish line within one week (or 168 hrs) by covering a total of approximately 230 kilometers running non-stop for 24 hours excluding the time needed to recharge batteries<br />
    EVOLTA has previously conquered the Grand Canyon on a pair of Panasonic AA dry batteries in 2008. In the following year the robot drove around the Le Mans for 24 hours and earned a Guinness World Recordsfor “the longest distance covered by a battery-operated remote-controlled model car.” Last year, he captivated the crowd along the historic “53 Stations of the Tokaido” in Japan where he completed a 500 km walk from Tokyo to Kyoto on 12 AA EVOLTA rechargeable batteries.<br />
    The live feed will be broadcasted at certain parts of the day at EVOLTA Official WEBSITE.<br />
    EVOLTA will also be tweeting from his Twitter account 24 hours in Japanese and English at @EVOLTA_Robot</p>
<p>EVOLTA Robot Creator Tomotaka Takahashi</p>
<p>Internationally known as one of Japan’s foremost robot creator, Mr. Tomotaka Takahashi is the founder of ROBO-GARAGE and a Research Associate Professor at the University of Tokyo.</p>
<p>Quotes of Mr. Tomotaka Takahashi, EVOLTA Robot Creator</p>
<p>    “I feel this year&#8217;s challenge sets a bar that is higher than all previous challenges. The only batteries we can use are three EVOLTA rechargeables. And we have to make the robot go in three different movements for swimming, biking and running over a total of 230 km. Plus, we have to reach the goal within the allotted time of one week, so the robots will be on the move all day and all night, whenever their batteries are not recharging.”<br />
    “Given the intensity of this challenge, we will be continuing our work on the robots right down to the wire. The fact that we can put our faith in the power and endurance of EVOLTA rechargeable batteries and devote ourselves to developing the robots is a huge help to us. If EVOLTA rechargeable batteries weren&#8217;t capable of giving a steady and ample supply of power, I probably would have had to abandon this challenge.”</p>
<p>EVOLTA Rechargeable Batteries</p>
<p>Serial No.: HHR-3MVS (Available in Japanese market October 1, 2011)</p>
<p>Product Highlight:Industry top level batteries with re-usability rate of 1600 times*1 (compared to conventional model*2 of 1200 times)</p>
<p>*1 As of October 1, 2011</p>
<p>*2 2010 model in Japan.</p>
<p>Find more information</p>
<p>    EVOLTA Official WEBSITE<br />
    EVOLTA Robot’s Official Twitter<br />
    EVOLTA Official YouTube Channel<br />
    Previous 53 Stations of Tokaido Challenge on Panasonic News Portal<br />
    EVOLTA World Challenge in 2008 &amp; 2009 Official Site<br />
    Panasonic News Portal</p>
<p>About Panasonic</p>
<p>Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 8.69 trillion yen (US$105 billion) for the year ended March 31, 2011. The company&#8217;s shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE:PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company&#8217;s website at http://panasonic.net/.</p>
<p>Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50031447&amp;lang=en</p>
<p>Contacts</p>
<p>Global Public Relations Office</p>
<p>Panasonic Corporation</p>
<p>Tel: +81-3-6403-3040</p>
<p>Fax: +81-3-3436-6766</p>
<p>Panasonic News Bureau</p>
<p>Tel: +81-3-3542-6205</p>
<p>Fax: +81-3-3542-9018</p>
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		<title>Coca-Cola Invites Teens around the World to “Move to the Beat” of London 2012 with Award-Winning Producer Mark Ronson</title>
		<link>http://www.emiratesweek.com/2011/10/15642</link>
		<comments>http://www.emiratesweek.com/2011/10/15642#comments</comments>
		<pubDate>Sat, 01 Oct 2011 08:11:20 +0000</pubDate>
		<dc:creator>ME NewsWire</dc:creator>
				<category><![CDATA[Event Management]]></category>
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		<description><![CDATA[Unveils New Global Campaign for London 2012 Olympic Games LONDON &#8211; Saturday, October 1st 2011 [ME NewsWire] (BUSINESS WIRE)&#8211; Inspired by the sounds, spirit and culture of the host city of London, Coca-Cola today unveiled its global integrated campaign for the London 2012 Olympic Games, Move to the Beat – aligned with the vision to [...]]]></description>
			<content:encoded><![CDATA[<p>Unveils New Global Campaign for London 2012 Olympic Games </p>
<p>LONDON &#8211; Saturday, October 1st 2011 [ME NewsWire]</p>
<p>(BUSINESS WIRE)&#8211; Inspired by the sounds, spirit and culture of the host city of London, Coca-Cola today unveiled its global integrated campaign for the London 2012 Olympic Games, Move to the Beat – aligned with the vision to make London 2012 a Games to inspire the youth of the world.</p>
<p>The ambition of Move to the Beat is to bring teens closer to the Olympic Games and to sport in general. Harnessing teens’ passion for music, and drawing inspiration from London’s musical heritage, the campaign fuses London music with Olympic sport to connect young people to London 2012.</p>
<p>“The number one passion point for teens is music,” said Shay Drohan, Senior Vice President of Sparkling Beverages at The Coca-Cola Company. “Through Move to the Beat, Coca-Cola is inspiring teens around the world to move to the beat of London and come together in the biggest Olympic Games activation in our 84-year partnership.”</p>
<p>Move to the Beat will include the following elements:</p>
<p>Music Anthem</p>
<p>An uplifting anthem created by GRAMMY award-winning producer Mark Ronson and chart-topping vocalist Katy B fuses the sounds of Olympic sports with the beat of London music. Ronson travelled the world gaining inspiration for the track and meeting young athletes to record their sounds, which provide the beat of the song.</p>
<p>The creation of the song will be captured in a feature-length documentary, before being released as a single worldwide. It will provide the soundtrack for TV commercials, mobile and digital platforms and Coca-Cola events during the Olympic Games.</p>
<p>“I&#8217;ve been able to do something really unique, meeting these remarkable athletes and recording their sounds to use in this song. It&#8217;s exciting to be working with Coca-Cola on the Move to the Beat campaign for London 2012,” said Ronson.</p>
<p>Athlete Ambassadors</p>
<p>Five young Olympic hopefuls will act as ambassadors for the Move to the Beat campaign. Each inspirational athlete was chosen because they embody the values of positivity and optimism that are at the heart of Coca-Cola and the Olympic movement. The athletes supporting the campaign are:</p>
<p>    Darius Knight, 21, table tennis player from Great Britain<br />
    David Oliver, 29, 110m hurdler from the United States<br />
    Kseniya Vdovina, 24, 400m sprinter from Russia<br />
    Dayyan Jaffar, 17, archer from Singapore<br />
    Maria Espinoza, 23, taekwondo athlete from Mexico</p>
<p>Each athlete worked closely with Mark Ronson to provide the unique sounds of their sport for inclusion in the music anthem. The athletes will be featured in advertising, interactive digital and mobile apps with Coca-Cola following their journey up to, during and after the London 2012 Olympic Games.</p>
<p>Coca-Cola Presents: The London Beat Documentary</p>
<p>How do you capture the sound of sport? This behind-the-scenes look at the creation of the Coca-Cola anthem takes viewers around the world to answer that question. The 60-minute film follows Ronson’s journey across 5 countries and 4 continents to meet with each of the athletes and record the sounds of their sports in their hometown.</p>
<p>Advertising</p>
<p>The global television commercial featuring Mark Ronson, Katy B and all five Olympic hopefuls will demonstrate the fusion of music and sport against a London backdrop. The spots will air from early 2012.</p>
<p>Global Activation</p>
<p>The campaign elements will be activated globally across multiple platforms including mobile, digital and in-store communications. Through text messaging, mobile Web and revolutionary apps, Coca-Cola will empower a new generation of Olympic Games fans to create, interact and share the musical beat of the Olympic Games anytime, anywhere. Limited edition Coca-Cola packaging will bring the movement and the energy of the Olympic Games to life in stores around the world.</p>
<p>Sustainability</p>
<p>A key element of the activation is Coca-Cola’s Live Positively commitment to make a difference in the world. Coca-Cola is committed to leaving a lasting legacy of sustainability for the London 2012 Olympic Games. At all London 2012 venues, Coca-Cola products will be served in 100% recyclable packaging and every empty bottle recycled at the venues will be turned back into a new bottle.</p>
<p>Another element of Live Positively is the brand’s commitment to providing support to grassroots sporting initiatives. Coca-Cola encourages active participation in sport and charitable activities in association with organizations like StreetGames and Rockcorps to provide a positive impact on the health and wellbeing of communities all over the world.</p>
<p>“As the longest continuous supporter of the Olympic Games, Coca-Cola is committed to using our Olympic Games sponsorship to encourage consumers to be part of the Olympic Games experience and become more active,” said Drohan.</p>
<p>The Coca-Cola Company</p>
<p>The Coca-Cola Company (NYSE: KO) is the world&#8217;s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world&#8217;s most valuable brand, the Company&#8217;s portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world&#8217;s largest beverage distribution system, consumers in more than 200 countries enjoy the Company&#8217;s beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.</p>
<p>Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50012548&amp;lang=en</p>
<p>Contacts</p>
<p>The Coca-Cola Company</p>
<p>Sarah Margulies, +01-404-676-2683</p>
<p>Sr. Marketing Communications Manager</p>
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