 Recognises Dubai Bank’s innovative IT solutions and processes
 Only 20 companies chosen across Middle East
 Presented by Computer News ME

Dubai, December 12, 2009: Dubai Bank announced today that it has been selected as one of the “Top 20 innovative users of IT for business” in the Middle East. The awards, presented by Computer News Middle East, celebrate the top 20 organisations in the region that are using information technology in innovative, value-added ways.

Dubai Bank was chosen by industry experts for its dynamic Internet and mobile banking facilities. The bank was recognised for its Customer Attention and Relationship Evolution system that provides personalised customer service, for its improved turnaround time in transaction processing and for increased decision-making and empowerment for frontline staff via the use of automated eligibility calculators for banking products. These initiatives have resulted in improved customer satisfaction, a key criteria of the award.

Following the CIO 20 Symposium and Awards ceremony in Dubai, Faizal Eledath, Chief Information Officer, Dubai Bank said: “Innovation and quality have been the pillars of our success, helping us introduce unique products and services to our customers. The ‘CIO Top 20’ award is an acknowledged mark of enterprise excellence, reflecting our strategic expertise and innovative business approach. We are very grateful to the entire team for helping us achieve this prestigious industry award.

“Our customer-centric approach has led us to develop easier and flexible services such as the PDA (Personal Digital Assistant) banking, which packages a rich functionality using an iconic interface. This has enabled our customers to conduct online banking transactions in a highly user-friendly manner, directly from their handheld devices.”

Dubai Bank has won a host of regional and international awards in 2009, including most recently being ranked second in the UAE for retail banking and “Best Islamic Bank” by Ethos Consultancy. It has also been named “Best Islamic Bank” by Banker Middle East, the Arab world’s premier financial magazine. Additionally, Dubai Bank earned the “Best Islamic Credit Card” award at the Banker Middle East Product Awards, and took home two awards at the International Islamic Finance Forum in the areas of “Alternate Channels in Islamic Banking” and “Innovation in Card Application.” The bank was also recently nominated for “Marketing Strategy of the Year” at the Middle East Business Achievement Awards.