Dubai, November 14, 2009 – e-junior, the exclusive UAE kids channel from E-Vision recently rolled out an exciting campaign for kids to celebrate the Back to School season through an on the ground initiative called “Catch The Bus Campaign”.

e-junior crew will surprise school kids inside their school buses with fun and informative trivia questions and winners will be walking away with free goodies. The questions will range from science, math, geography in addition to general information and other informative questions.

Al Khaleej National School, Al-Shorouq Private School and Our Own English School are the three schools participating with e-junior in this campaign. These surprise visits will be filmed and telecasted on the e-junior channel.

According to Fatiha Bensalem, Channel Manager/ e-junior, “We expect the Catch the Bus Campaign to be very well received by school kids. We have conceived the campaign to be an exciting yet meaningful initiative which will encourage kids to learn more in line with their current school curriculum. This latest initiative will further cement our reputation as the exclusive channel on E-Vision and the most watched kids TV channel in the U.A.E.”

Winners will receive exciting gifts from “Magrudy”, “Toys R Us”, “Dubai Dolphinarium”, “Ski Dubai” and “e-junior” goody bags.

E-Vision is the leading regional source to offer over 300 TV channels, in 21 different languages, ranging from sports to movies, from documentaries to music and kid’s channels. E-Vision’s product line-up includes 15 premium packages from all the major TV providers like Showtime, Orbit, ART, Pehla, Firstnet, TFC, Pinoy Plus and many more, in addition to the E-Vision Basic package.

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