Dubai Airport Freezone, the leading Freezone among 13 in the UAE in terms of import and export efficiency per square metre will be showcasing its new colours after undertaking a revamp of its brand image at the Dubai Air Show.
The Dubai Airport Freezone will also be welcoming visitors to its stand A 164 at Emirates Hall to inform them of newly constructed buildings constructed as part of the Freezone’s expansion plan.
“The Dubai Airport Freezone is home to 1,500 multinational companies. Its core mandate is to attract foreign investments and contribute to the economy of Dubai,” said Mr. Ibrahim Ahli, Director of Marketing at the Dubai Airport Freezone. “Our presence at the Air Show is very important as we have 180 companies in the aviation industry based at the Freezone – international companies such as Boeing, Airbus, Jet Aviation and many more who provide the region’s aviation sector with its technical consultancy, spare parts, and repair services. The industry will benefit in a big way by our presence at the show.”
“Out of 13 free zones in the country, the Dubai Airport Freezone is No. 1 in terms of import export efficiency according to a study conducted in 2006 by Multilateral Investment Guarantee Agency (MIGA), which belongs to the World Bank revealed that “Dubai Airport Freezone exceeded other free zones in the Middle East and North Africa by 5.45 % in providing encouraging investment opportunities. The Dubai Airport Freezone contributed 1.28 per cent to GDP in 2006 and the following year its contribution increased 2.15 per cent according to a study by the Gulf Organisation of Industrial Consultation.”
Mr. Ahli said the Freezone has a lot to offer aviation firms participating at the Air Show this year, “The Freezone brand has undergone several changes to rebrand its position and created a number of innovative products that cater to the needs of aerospace sector, these include the new office expansions with the latest telecommunications connectivity, the business centre and hospitality ambiance in the form of a new planned hotel within the premises of the Freezone and extra new services for clients planning to establish a presence in the region.”
Since its inception in 1996, the Dubai Airport Freezone has been a regular participant in the Dubai Air Show which started in 1989. The Freezone began functioning in 1998 with many aerospace companies operating within the vicinity. The year 1999 witnessed the strong debut of Dubai Freezone at the Air Show.
Mr. Ahli said that by participating in the Air Show, “We would get the opportunity to meet with the principals of the aerospace industry targeting the Middle East markets. It is an important marketing vehicle for every firm that participates in it.
He added that being in the show gives the Freezone an opportunity to create strategic partnerships with people in the aerospace industry and “enhance our sales structure, the show being the third largest event of its kind after undergoing significant growth in the last two decades.”
The Air Show has allowed us opportunities to meet our target audience at home instead of going to them overseas.”
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