IWC Schaffhausen will celebrate the opening of its world’s first Flagship Boutique with an exceptional evening in Hong Kong. Friends of the brand such as French foot-ball legend Zinédine Zidane, Korean pop star Rain, and Taiwanese singer and producer David Tao will join IWC’s CEO Georges Kern for an unforgettable evening.

IWC Schaffhausen has just opened the doors of its very first Flagship Boutique worldwide at 1881 Heritage in Hong Kong. Designed to give watch lovers a unique insight into the world of IWC Schaffhausen, the newly opened Flagship Boutique not only displays an extensive selection of IWC’s celebrated timepieces, but is also unique in featuring the new “IWC Collection”. This select range of complementary items and accessories produced in extremely small quantities are avail-able exclusively through the IWC Flagship Boutique. They enable visitors to feel and experience the spirit of IWC Schaffhausen for themselves. No other IWC Boutique in the world offers such a revealing insight into the IWC brand and its values.

In the historical surroundings of 1881 Heritage, a new development in Tsim Sha Tsui, Hong Kong, the evening will begin at the IWC Flagship Boutique with an exclusive cocktail to welcome 200 of IWC’s most esteemed clients, partners, and friends. Among them will be French football legend Zinédine Zi-dane, Korean pop star Rain, and Taiwanese singer and producer David Tao. Led by IWC’s CEO Georges Kern, there will be a press conference attended by Zinédine Zidane, followed by a ribbon cutting ceremony in which Rain and David Tao will also participate as special guests.

The evening will culminate with an exclusive gala dinner held at the newly opened Hullett House hotel, an intimate design-led heritage hotel with only 13 individually-themed suites built in the former marine police headquarters – one of the government-preserved buildings at 1881 Heritage. The highlight of the evening will be a special performance by friend of the brand Michael Wong. His 17-piece jazz band and dancers will entertain the guests throughout the evening.

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