Abu Dhabi, 8 October 2009, Don’t miss the BookExchange counter at the Al Ain Reads book show at Bawadi Mall on Friday, 9 October where you can trade an old book for a new one left behind by someone else – see what the rest of the UAE is reading!

Monika Krauss, KITAB General Manager said:

“Here at KITAB, we believe reading is essential to the development of a sophisticated and broad-minded intelligence, and that books have a unique capability to open doors to new ideas and new ways of thinking found rarely in today’s fast-paced world. Where else can you be so fully absorbed into a culture, a time, or a place far removed from your own? Through the Book-Exchange we hope to expand people’s reading horizons and get them reading something they otherwise might not think about trying.”