Dubai, April 30th 2009: H2O New Media the Middle Easts leader in “White Label” (Custom Branded) social media applications has secured the development contract for Db Babies Trading LLC social community www.dubaimumsclub.com. The Dubai Mums Club Social community will provide an online portal for mums to network, chat, converse and collaborate online.  The social community provides mums in Dubai with a valuable online resource to share experiences, network and discuss parenting issues.  The community will support regular mums coffee morning meet ups and the sale of products and services from the DubaiBabies.com product range.

“We chose H2O New Media to develop our portal based on numerous recommendations. They have delivered a fully operational social community within four weeks which allows users to contribute to forums, write private messages to each other, submit recipes and enter competitions from leading companies in Dubai.  Dubai Mums Club is currently running the Happiest Baby competition that invites users to submit photos of their little darlings with the winner being provided with prizes from Stu Williamson photography and Mamas & Papas” said Jenny Haddad, Founder of DubaiBabies.

“The Dubai Mums Club further increases the number of vertically focused social media channels now available in the region.  It’s a valuable resource for any expectant mum and also provides an important offline social opportunity for mums.  The platform was delivered using the H2O MINT CMS platform which now has over 100 implementations within the MEA region.   Dubai Mums Club will be integrated into the Tiger Fish Advertising network and in the future we expect to integrate it into the H2O Location Based Services platform so that members of the community can receive notifications when they are within the vicinity of other community members. 

We are very pleased to be working with DubaiBabies and have a sincere interest in seeing their innovative business go from strength to strength” Steve Vaile, CEO, H2O New Media.

The win further increases H2O New Media’s leading position within the Middle East and Africa’s Social Media space, with over 100 implementations of the MINT CMS and with new products to be announced in the retail and telecommunications sectors, H2O New Media that received its first round funding in March, is destined to expand its client base and market share.

The community website is online and ready for new mums to join for free, visit www.dubaimumsclub.com  to sign up today.